Marketing Manager

Careem is building the Everything App for the greater Middle East — making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple: to simplify and improve people’s lives and build an awesome organisation that inspires.
Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region’s best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan.

We’re now entering our next chapter — one powered by AI. We’re looking for AI talent: curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it’s streamlining operations, enhancing customer experience, or reimagining internal systems — we want people who can make Careem work smarter and move faster.

About the team
Join our dynamic Brand Marketing & Creative team, where we shape Careem's voice across markets and verticals. Our team thrives on creativity, data-driven insights, and the drive to make an impact through compelling storytelling and localised campaigns. We work collaboratively across functions to elevate the Careem brand and build deep connections with our customers.

What you'll do

• Localise and implement marketing strategies aligned with Careem's brand positioning and business objectives

• Lead end-to-end campaign development, from brief to execution, in collaboration with creative, content, digital, and external agency teams

• Partner with cross-functional teams including growth, commercial, operations, and product to deliver cohesive marketing initiatives

• Manage local agency relationships, vendors, and partnerships to maximise campaign reach and performance

• Monitor, analyse, and report on marketing performance metrics; provide insights and recommendations for optimisation

• Identify cultural trends and customer insights to develop campaigns that resonate deeply with local audiences

What you'll need

• 5–7 years of relevant experience in brand marketing or integrated marketing roles, ideally within consumer tech, FMCG, or e-commerce sectors

• Proven track record in executing successful multi-channel campaigns and managing agencies or vendors

• Strong understanding of the Saudi consumer landscape, media channels, and cultural context

• Exceptional project management skills and attention to detail

• Ability to work cross-functionally and influence without authority

• Arabic language fluency is a must

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.