Marketing Manager

We are a Canberra based waste management company looking for a creative and energetic Marketing Manager to join our growing team. Reporting to the Head of Growth, you will be responsible for developing and executing Goterra’s marketing strategy to drive new business growth and maintain current customers and stakeholders.

Goterra is an exciting scale-up that is changing the way organic waste is managed. We have designed and built modular robotic infrastructure that uses insects to convert food waste into insect protein. We are building our business to deliver our innovative waste systems to markets on a global scale.

We’re two years into the decisive decade for tackling climate change. Goterra wants to be part of the solution and we are on a mission to manage all of Australia’s food waste. To continue on this trajectory, we’re searching for a talented and driven Marketing Manager to tell the world about what we do.

As the Marketing Manager at Goterra, you will have the greenfields opportunity to build Goterra’s marketing strategy. You will be responsible for :

• Defining and developing our marketing strategy
• Working with the Head of Growth and Goterra’s sales, financial, people and production departments to implement marketing programs
• Working with the sales team to deliver marketing content to increase brand awareness and market share
• Overseeing branding, advertising, and promotional campaigns
• Managing our website, e-commerce platform and social media
• Developing marketing and communication content across a range of digital platforms including social media, blogs, and electronic direct mail
• Promoting our brand in person at trade shows and major industry events
• Preparing and presenting marketing and communications reports to senior management
• Analysing market trends and preparing forecasts

Requirements

You are:

• A strategic thinker with broad communications and marketing skills. You can create the strategy, and execute it.
• Flexible and responsive. You can adapt your skills and experience to a new industry and fast moving environment.
• A true generalist who can run all aspects of marketing and communications, from strategy, branding and public relations, to the development of content and collateral, digital marketing, website and events.
• Direct and candid. You are a clear communicator who says it like it is.
• Both creative and pragmatic. You have great ideas and know how to use your communications toolkit to get impactful results.

You have

• A minimum of 2 years experience in a similar role.
• A clear vision for marketing strategy. You know how you want it to look and how to create it from scratch.
• Well developed instincts for narrative and brand management.
• Outstanding interpersonal, leadership, and communication skills.
• Excellent analytical, problem-solving, and decision making ability.
• Ability to juggle multiple projects, effectively prioritise and meet deadlines while driving results.
• Strong digital literacy and/or competency with platforms such as G-Suite, Hubspot, and Wordpress.

This role can be remote, hybrid, or face to face at our headquarters in Canberra.

Benefits

• Working with people who believe in what they’re doing and are aligned in mission and purpose.
• A role where you can build your expertise across a variety of communications, marketing, sales, and business development projects.
• Being part of a multidisciplinary team that draws upon expertise in software, electronics, industrial machinery, manufacturing, agriculture, and biology.
• A high level of autonomy and accountability
• The chance to make a real impact, stopping one of the leading causes of climate change, every day. Literally, we’re doing it right now, as you read this.
• Free parking. If we’re going to save the world with maggot robots, this is the least we can do.