Marketing Operations Manager

About Sign In App

At Sign In App, we're redefining how organisations manage access and visitor management. We believe security and great experiences should go hand in hand, helping organizations protect their people, simplify compliance, and create seamless workplaces.

Trusted by 30,000+ organizations worldwide, we're building the future of Access Intelligence - making every interaction safer, smarter, and more welcoming.

The Role

The Marketing Operations Manager runs campaign execution, keeps systems connected, and catches issues before they become problems. You'll report to the VP of Sales Operations and live in the marketing tech stack every day, administering and maintaining the platforms that run our marketing engine, following established processes and priorities set by marketing ops leadership. You'll spot the broken sync before anyone else and keep the systems performing end to end, so campaigns launch on time, leads route reliably, and reporting stays accurate.

You'll also help direct an external agency that takes on a portion of day-to-day execution work. The agency supplements your workload, but the systems stay yours to run day to day.

This is a great opportunity for someone who loves being the person who keeps everything running, spots problems before they surface, and quietly makes the whole engine work.

You'll also help direct an external agency that takes on a portion of day-to-day execution work. The agency supplements your workload, but the systems stay yours to run day to day.

This is a great opportunity for someone who loves being the person who keeps everything running, spots problems before they surface, and quietly makes the whole engine work.

What You Will Be Doing:

Administer and maintain the marketing tech stack day to day, spanning marketing automation (HubSpot), CRM and sync (Salesforce), web analytics and tag management (GA4, GTM), and intent/ABM platforms, following established platform standards and escalating tool gaps or redundancies to marketing ops leadership

Build and maintain automated nurture and email drip campaigns per established playbooks; monitor lead scoring and routing rules, troubleshoot flow issues, resolve sync errors, and ensure qualified prospects pass to sales cleanly

Build and maintain real-time dashboards and reporting across campaigns, channels, and email performance, giving the team visibility into what's working

Build, test, and deploy multi-touch automated campaigns in HubSpot across email, nurtures, webinars, events, and web, including landing pages, email sequences, form-fill actions, workflows, UTM tagging, and QA

Build forms and manage list segmentation per established data capture standards and targeting criteria; flag opportunities to improve conversion or data quality to marketing ops leadership

Support integrations across the marketing and revenue tech stack, and troubleshoot integration issues as they arise

Maintain documentation for intake, prioritization, and QA of marketing requests

Monitor and audit system, workflow, and integration health on a regular cadence, including legacy systems, and flag hygiene issues for cleanup

Maintain data governance and database hygiene per established standards — field consistency, lifecycle stage accuracy, lead source rules, deduplication — and escalate policy-level issues to leadership

Execute marketing compliance processes (GDPR/CCPA) established by legal/compliance leadership, including consent tracking, suppression list management, and send governance

Partner with sales to troubleshoot lead and campaign questions and keep the two teams aligned

What We’re Looking For:

B2B SaaS experience (required)

3–5 years hands-on in marketing operations as an administrator, ideally in a multi-product or fast-scaling organization

Hands-on experience administering marketing automation (HubSpot strongly preferred, certifications a plus), CRM and sync (Salesforce), web analytics and tag management (GA4, GTM), and exposure to an intent/ABM platform such as 6sense

Experience supporting system integrations, migrations, or consolidations under senior guidance

Experience building automated workflows, branching logic, and trigger-based communications within established frameworks

Working knowledge of B2B SaaS funnel mechanics, including ABM structures and multi-channel inbound/outbound motions

Comfortable building and maintaining marketing dashboards and reporting, and administering lead scoring and lifecycle stage models set by others

Practical understanding of GDPR and marketing data privacy, including consent and suppression management

Detail-oriented and process-driven, with the ability to manage multiple concurrent requests and keep documentation current

Comfortable troubleshooting live systems under time pressure

Strong communication and collaboration across marketing, sales, and cross-functional teams

What Success Looks Like:

Campaigns launch on time and accurately, with execution quality improving over time

The marketing tech stack runs cleanly day to day, with sync errors caught early and legacy issues flagged for resolution

Marketing and sales trust the data they're working from, from lead capture through routing to reporting

Forms and lists consistently deliver clean, well-segmented data per established targeting criteria

Reporting gives the team timely visibility into campaign and channel performance

Our Culture & Values

We're a team that challenges "good enough," collaborative, curious, and focused on solving real problems. We keep things simple and put our customers at the centre of everything we do.

Our values guide how we work every day:

• Customer first
• Respect and dignity
• Be accountable
• Honesty and positivity
• We're here to win
• Do good and give back

This isn’t just about us getting to know you. We believe you need to dive in to get to know us. We encourage you to research and read up on our company news and articles. Throughout the recruitment process, you will be given the opportunity to ask lots of questions, meet different members of our team, and get hands on to showcase your skills. As you get to know what we’re all about, we hope you’ll become increasingly confident and excited that we could be your next big move. Once your application is received and reviewed, qualified candidates will move on to our next steps.

Sign In App is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.