Marketing Ops Manager

Hello, we’re Instrumentl.

Grants fund nonprofit work, but they also create some of the toughest operational challenges. Every grant brings its own deadlines, spending restrictions, reporting requirements, and commitments, so managing that complexity across fundraising, finance, and HR requires more than spreadsheets.

Instrumentl is the system of record for grants. We bring discovery, applications, award compliance, and grant operations into one platform, giving nonprofits a shared foundation to grow their revenue and impact. More than 6,000 nonprofits rely on Instrumentl, from local community groups to state and county governments, universities, and maybe even your local animal shelter.

We're a cash flow positive, YC-backed company building our next chapter, and we're hiring people who will shape and grow the impact of the nonprofit sector.

About the role:

We’re hiring a Marketing Ops Manager, reporting to the Revenue Operations Lead, to own the technical infrastructure that powers our marketing engine. This is a builder role. You’ll architect our marketing data model within our CRM, integrate new data sources, and implement AI tools across our marketing programs. You’ll partner closely with our Product Marketing Managers (campaigns, launches), our Events & Community team (conferences, virtual webinars, community programs), and our Growth Product team (a high-speed engineering team focused on product signups and onboarding). You’ll act as the connective tissue for Marketing, Sales, and CS initiatives so every launch ships with the execution and reporting these teams need to operate in lockstep.

You’ll work alongside two other RevOps Managers and together, you’ll form the core team that makes our GTM motion efficient, scalable, and increasingly intelligent. This role is ideal for someone who is an equal parts systems thinker and hands-on builder, someone comfortable writing SQL queries in the morning and presenting a quarterly business review to leadership in the afternoon.

What you'll do:

Data Architecture & CRM Ownership

Own and maintain our marketing data model in HubSpot, ensuring clean object relationships, consistent field architecture, and scalable structure as we grow

Build and maintain data pipelines connecting external sources (product usage, event platforms, enrichment providers, ad platforms) into our marketing systems

Establish data governance standards and ensure data quality across all marketing systems, from campaign attribution to lifecycle stage definitions

Partner with Growth Product to instrument signup and onboarding events, ensuring product data flows cleanly into HubSpot

Build and refine lead scoring and segmentation models based on conversion data and PMM feedback

AI Tooling & Automation

Evaluate, implement, and optimize AI tools that enhance marketing productivity

Build automated workflows that reduce manual work: enrichment on inbound signups, event follow-up sequences, intelligent nurture branching, and onboarding triggers

Partner with Marketing team on adoption of new tools

Stay current on emerging AI/automation capabilities and bring a POV on what to test next

Reporting & Analytics

Build and maintain dashboards providing visibility into funnel health, channel performance, campaign ROI, event ROI, and signup-to-activation conversion. Bring a point of view on what the data is telling us

Own the lead tracking and management funnel across channels (SEO, SEM, Social, AOE, events, etc.)

Enable downstream optimization and experimentation, including A/B testing, performance modeling, and forecasting

Document metric definitions, scoring logic, and attribution methodologies to ensure transparency across Marketing and GTM teams

Partner with Growth Product and Marketing to define launch KPIs and stand up dashboards that give Marketing, Sales, and CS shared visibility

Integration & Tech Stack

Own integrations across the martech stack beyond HubSpot (event platforms, community tools, ad platforms, enrichment, product analytics, data warehouse)

Evaluate new tools and make build-vs-buy recommendations

Ensure our marketing tech stack is lean, well-integrated, and delivering ROI

What we're looking for:

Required

3-5+ years in Marketing Operations, Revenue Operations, or a GTM Systems role at a B2B SaaS company

Hands-on experience with marketing automation and CRM administration in Hubspot.

Data architecture experience: you’ve designed or significantly improved a marketing data model and connected multiple systems

Analytical mindset: you make decisions based on data and know how to measure whether a campaign or experiment is working

Comfortable partnering with product and engineering teams

Nice to Have

Familiarity with product analytics tools and how product event data feeds lifecycle marketing

Experience with data enrichment vendors and intent data providers

Experience supporting field marketing, events, or community programs

Experience with BI tools or data warehouses

Who you are

Builder mentality: You'd rather create a scalable system than do the same manual task twice

Curious about AI: You're excited (not anxious) about how AI is changing marketing and you want to be the person figuring out how to use it

Strong communicator: You can explain technical concepts to non-technical stakeholders and translate business requirements into system design

Ownership-oriented: You don't wait to be told what to do. You see a gap, propose a solution, and drive it forward

Collaborative: You know that the best systems are built in partnership with the people who use them whether that's a PMM, an Events Manager, or a Growth Product engineer

Compensation & Benefits

For US-based candidates, the target salary range for this role is $130,000–$155,000 base + quarterly performance bonus (10–15% of base)  plus equity. Final compensation is determined based on experience, skillset, scope of responsibility, interview performance, and geographic location. We’re committed to paying competitively and equitably.

Benefits

100% covered health, dental, and vision insurance for employees (50% for dependents)

Generous PTO, including parental leave

401(k)

Company laptop and home-office stipend

Bi-annual company retreats

Instrumentl is evolving rapidly. You’ll always have new challenges and opportunities to grow here.

Instrumentl is an equal opportunity employer. We are committed to building an inclusive workplace and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, or any other legally protected status. We encourage candidates from all backgrounds to apply. If you need a reasonable accommodation during the application or interview process, please let us know.