Media Analyst

MEDIA ANALYST, BRAND STRATEGY

Gallery Media Group is a rapidly growing digital media company that includes women’s lifestyle brand, PureWow, which is dedicated to making a woman’s life more beautiful, manageable, and efficient; ONE37pm, a men’s lifestyle brand at the intersection of culture, style, music and sports, seen through the lens of entrepreneurship; and a collection of premium podcast shows that includes Mom Brain, The BrownPrint, Card Talk, The CMO Podcast with Jim Stengel and more.

Our mission is to “make positivity louder.”

The Media Analyst is responsible for running and optimizing media campaigns across various digital platforms (ie Facebook, Pinterest, TikTok, Twitter, etc.)  They ensure the strong performance and efficient execution of branded content campaigns, while constantly working to improve campaign performance and insights. 

Responsibilities:

• Build and bid on campaigns within various digital platforms and manage the ongoing real-time optimization of live media 
• Manage campaign budget across various platforms daily and make changes accordingly
• Collaborate with Brand Strategy & Media Planners on upcoming campaigns determining best platforms, target audience, and creative strategies to implement
• Making recommendations by calling out key insights from campaign reports to optimize performance.
• Assist with client-facing campaign reporting: pacing reports, ad-hoc analysis, high-touch optimizations

Desired Skills & Qualifications:

• Internship or 1 year experience working within Media Buying or Planning and/or BA/BS degree 
• Advanced skills in Excel including pivot tables, V-Look Ups, and macros.
• Experience across buying/biddable platforms in any of the following a plus: 
• Paid Social (Facebook/Instagram, Snapchat, Twitter, Pinterest, LinkedIn, TikTok)
• Proven record of managing multiple projects at once
• Ability to stay highly organized and efficient in a fast-paced, high-energy environment

Benefits:
- Competitive salary (based on experience)
- Benefits (medical and dental)
- 401k
- Unlimited vacation & fun perks!