Lifted, an Upwork Company™
Media Strategy Consultant (CPG Preferred)
This job is no longer available and isn't accepting applications.
TLDR
Build and translate media strategy frameworks across markets, shaping investment decisions and executive-ready recommendations to drive growth for a global CPG portfolio.
- Support deployment of One Media capabilities across North America, ensuring alignment with global frameworks and consistency across markets
- Assist in portfolio investment reviews (with a focus on Foods), identifying opportunities to optimize spend, improve ROI, and align with growth priorities
- Evaluate 2026 Annual Operating Plans (AOP) with a focus on embedding 5S principles (Search, Scroll, Stream, Shop, Sense) to unlock incremental impact
- Identify gaps and opportunities across brands and markets to strengthen end-to-end consumer journey planning
- Help build strategic presentations and internal recommendations, synthesizing data into clear narratives
- Support efforts to evolve agency capabilities and ways of working across North America
- Contribute to shaping the 2027 agency operating model, ensuring it is scalable, future-ready, and aligned with long-term media ambitions
- Strong background in media strategy and planning (agency or in-house)
- Experience in CPG strongly preferred
- Ability to translate data and insights into strategic recommendations
- Comfortable working in ambiguity and helping shape direction alongside senior leadership - Experience building executive-ready decks and frameworks
- Collaborative, proactive, and able to operate as a strategic partner—not just an executor
- Work two days a week onsite at their Dallas, Texas office.
Lifted, an Upwork Company™, connects enterprise clients with skilled freelance professionals to support specialized projects in safety, finance, and artificial intelligence. By leveraging a network of experts, we streamline the process of sourcing talent for complex tasks, ensuring high-quality results that drive innovation and efficiency in high-demand sectors.
Consultant
No longer accepting applications