Lokal
Lokal

Meta Ads - Content (Performance Marketing-Telugu)

TLDR

Hands-on performance marketing role driving end-to-end digital campaigns, rapid creative testing, and data-driven optimization to grow app downloads and first purchases.

About the role :
We are looking for a hands-on Performance Marketing professional to manage end-to-end digital marketing—from running ads and creating content ideas to tracking and optimizing performance.
This is a high-ownership role where you will be responsible for results, not just execution. Training and guidance will be provided.

Key Responsibilities :

  • For each app you work on, you'll study the audience, the market, and the competition - then write ads that get people to download and make that first purchase.
  • You decide the angle, the hook, the format, and the script - and you write it yourself.
  • You'll brief designers and video editors on your concepts and follow through until the output matches your intent.
  • You'll ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one polished ad a week.
  • You run your own A/B tests, read the results, and decide what to try next.
  • You track what's working in each market and make sure the creative feels native to that audience.

Must-Have

  • 1–3 years of experience in performance marketing content or growth marketing.
  • Hands-on exposure to Meta Ads & Google Ads campaigns.
  • Strong copywriting skills (English + regional language preferred).
  • Understanding of performance metrics like CAC, ROAS, CPI, CTR.
  • Experience working with creative and video teams.
  • Data-driven mindset with strong analytical skills.

 

    What We Offer :

    • End-to-end ownership of marketing
    • Training and mentorship from leadership
    • High learning curve with direct business impact
    • Performance-based growth opportunities

    Why This Role Is Exciting :

    • You will directly drive growth through paid marketing and experiments
    • You will own end-to-end performance—from ads to insights and optimization
    • You will test, learn, and scale what works with real business impact
    • High visibility with leadership and a steep learning curve

    Benefits

    Education Stipend

    Training and mentorship from leadership

    Learning Budget

    High learning curve with direct business impact

    Performance-based growth opportunities

    Lokal is a community-driven classifieds and professional services marketplace that caters to non-English speakers across India. Our platform centralizes hyperlocal information, from daily commodity prices to job listings, empowering users to connect and transact in their regional languages.

    Founded
    Founded 2014
    Employees
    1-10 employees
    Industry
    Internet Software & Services
    View company profile
    Apply for this job