Spotify
Music Marketing Manager
Spotify has transformed the way people access and enjoy music. Today, over 450M people in over 90 countries and territories have access to tens of millions of tracks, whenever and wherever they want.
The Global Music Marketing team plays a critical role in defining and driving Spotify’s promotional strategy around music content and cultural experiences. As part of the Music Marketing team, you will build and shape the marketing strategy for key genres, playlists and artist campaigns, to drive differentiation and brand love for Spotify with target consumers.
This position requires extensive experience and passion for marketing and music, with a firm pulse on content and its cultural impact. This role will develop US and multi-market marketing strategies and go-to-market plans for music initiatives, with a focus on Hip Hop, all in support of driving relevance and brand love with consumers.
You are a passionate student of music and culture and have experience leading cross-functional teams, shaping brand storytelling, managing end-to-end workflows and executing marketing campaigns across various channels including social, digital, TV, OOH, CRM and press.
What you'll do
- Craft marketing strategies and yearly plans for priority music genres, including but not limited to Hip Hop.
- Act as the marketing lead on artist and playlist campaigns, driving end-to-end campaign orchestration - including establishing the strategy, brief development, creative production, media planning, execution and measurement, all while ensuring clear communication throughout each step of the process.
- Manage a squad of marketing stakeholders, including Brand & Creative, Social, Media, On-Platform Promotion, Partnerships, Analytics and Comms to craft and oversee cohesive, compelling 360 campaigns.
- Collaborate with the Artist & Label Partnerships and Editorial teams to bring music initiatives to life and achieve shared objectives.
- Build and present presentations that communicate campaign strategies, plans, recommendations and performance to both peers and senior leadership.
- Oversee campaign budgets, creative deliverables and workback schedules.
Who you are
- You have extensive marketing experience with a lifestyle or music brand, digital publisher in roles that were consumer marketing related.
- You have a deep understanding of marketing and brand strategy, media, social and experiential marketing. You are comfortable with data and understand how to analyze and apply it to marketing strategies.
- You are proactive, autonomous, solutions-oriented and are comfortable with occasional ambiguity. You have the ability to work under pressure with imminent deadlines and can prioritize tasks in real-time.
- You are a natural leader with the ability to collaborate and reach consensus with cross-functional stakeholders. You are also pragmatic and equipped to handle difficult conversations and roadblocks.
- You have a passion for Hip Hop and a strong pulse on general music trends, entertainment & culture. You are creative, innovative and constantly ideating on how to uniquely bring marketing campaigns to life.
- You are highly organized and detail-oriented.
- You possess excellent communication, storytelling and presentation skills.
- You are an ambitious, diligent and a fast learner who is eager to grow and add value to Spotify.
- You are proficient at using Google Suite (Docs, Slides, Sheets).
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 381 million users.
This role is not eligible for hire in Colorado, USA.
Global COVID and Vaccination Disclosure
Spotify is committed to safety and well-being of our employees, vendors and clients. We are following regional guidelines mandating vaccination and testing requirements, including those requiring vaccinations and testing for in-person roles and event attendance. For NYC, we have mandated that all employees and contractors be fully vaccinated in order to work in our offices and externally with any third-parties.For all other locations, we strongly encourage our employees to get vaccinated and also follow local COVID and safety protocols.
Spotify is an audio streaming platform that delivers an extensive catalog of music, podcasts, and audiobooks, catering to hundreds of millions of users globally. It empowers artists by providing them with the means to monetize their creativity while offering fans unparalleled access to a diverse array of content, all driven by a passion for sound.
- Founded
- Founded 2006
- Employees
- 500+ employees
- Industry
- Media
- Total raised
- $2.6B raised
Marketing Manager