Omnichannel Performance Specialist

Role Title

Omnichannel Performance Specialist

Location, Type & Hours

Location: Santo Domingo, Dominican Republic (Office-based)
Job Type: Full-time
Hours: 9Am to 6Pm - 9Am to 5Pm

Reports To

Head of Retail Media

Role Purpose

The Omnichannel Performance Specialist is responsible for managing, optimizing, and reporting on advertising campaigns across Chai Vision brands on omnichannel marketplaces (Walmart, Target, Best Buy, Macy’s, Nordstrom and more). This role ensures campaign execution supports visibility, sales growth, and profitability goals. Omnichannel Performance Specialists contribute to Chai Vision’s values by being detail-oriented, data-driven, and customer-obsessed, while collaborating with peers and cross-functional teams.

Who You Are

• You are highly analytical and thrive in a fast-paced eCommerce environment.
  
• You excel at campaign management, identifying opportunities for optimization, and implementing tactical improvements.
  
• You are detail-oriented and comfortable working with data, budgets, and performance metrics.
  
• You stay up-to-date on applicable advertising updates and industry trends to improve results.
  
• You balance efficiency with creativity to maximize ad performance.
  

What You’ll Do

Advertising & Budget Management

• Build, launch, and optimize Omnichannel Advertising campaigns
  
• Conduct keyword research, bid adjustments, and negative targeting to improve efficiency.
  
• Execute A/B testing for ad creatives, targeting, and bidding strategies.
  
• Monitor daily advertising performance, as assigned by the Head of Retail Media, to ensure proper pacing and budget utilization.
  

• Develop, execute and analyze results from A/B testing for ad creatives, targeting, and bidding strategies.
  

• Ensure monthly ad budgets are adhered to at all times.
  

Performance Optimization

• Analyze campaign data to identify trends, risks, and opportunities.
  
• Contribute to brand and product-level performance goals by aligning advertising strategies and execution.
  
• Continuously refine advertising strategies, including campaign structures, targeting, keywords, bids, and budgets.
  
• Utilize insights to refine targeting strategies and identify new opportunities.
  
• Recommend and implement changes to maximize ad spending efficiency (i.e. ROAS, ACoS, etc) while meeting TACoS targets.
  

Cross-Functional Collaboration

• Partner with creative teams to ensure ads are brand-consistent, compliant, and engaging.
  
• Coordinate across departments to align advertising with product launches, promotions, and inventory planning.
  
• Communicate campaign status, performance insights, and opportunities to the Head of Retail Media.
  

Reporting & Analysis

• Generate clear weekly updates on campaign performance, highlighting wins, challenges, and next steps.
  
• Provide MTD pacing reports, broken down by product and brand, with actionable insights.
  
• Leverage software tools (Helium 10, Power BI, etc.) to streamline campaign management and reporting.
  

Success Metrics (KPIs)

• Ensure 100% of ad campaigns are optimized and aligned with the advertising strategies for assigned brands and product lines.
  
• Maintain TACoS at or below 7% for assigned products, unless otherwise specified due to abnormal circumstances by the Head of Retail Media.
  
• Ensure 100% of scheduled advertising campaigns (product launches, BFCM, seasonal events) launch on time.
  
• Ensure monthly ad spend pacing for assigned brands and product lines remain within the assigned monthly budgets.
  
• Ensure consistent, proactive communication with stakeholders to stay informed on product status, priorities, and any issues affecting ad performance, ensuring information flows both ways in real time.
  
• Submit weekly reports outlining the key wins and misses for the week, as well as priorities for the upcoming week.
  
• Submit detailed weekly advertising reports that include MTD ad spend, budget pacing, and insights for assigned brands and product lines.
  
• Complete and maintain all applicable certifications.
  
• Respond to all internal messages (email, Teams, Monday.com) within 24 hours.
  

Cross-Functional Relationships

• Sales & Product Teams
  
• Creative & Content Teams
  
• Supply Chain & Inventory Management Teams
  

Tools & Systems

• Omnichannel Advertising Consoles
  
• Power BI
  
• Helium 10
  
• Monday.com
  
• Advertising management tools
  

Accountability & Rhythm

• Daily: Monitor campaigns, budgets, and KPIs; execute urgent optimizations.
  
• Weekly: Provide reporting and insights to the Head of Retail Media; align with cross-functional teams.
  
• Monthly: Contribute to performance analysis, testing reviews and strategic planning.
  
• Quarterly: Ensure certifications are maintained; review performance trends and skill development with Head of Retail Media.