Coins.ph

Paid Ads Specialist

Shanghai, China

Full-Time

Hybrid

TLDR

Manage multi-channel campaigns across Google Ads, Meta Ads, and Apple Search Ads using A/B testing, analytics, and performance reporting.

We are looking for a Paid Ads Specialist to join our growth team. You will manage campaigns across Google Ads, Meta Ads, and Apple Search Ads, ensuring efficient spend, optimized performance, and accurate reporting. The ideal candidate has a keen eye for data, is detail-oriented, and eager to grow in performance marketing.

Key Responsibilities

Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads.

Monitor campaign budgets, KPIs, and performance against goals.

Conduct A/B testing on creatives, audiences, and bidding strategies.

Gather, clean, and analyze campaign data to identify insights and opportunities.

Prepare clear, actionable performance reports for internal teams and stakeholders.

Collaborate with the creative and product teams to align ad strategies with user acquisition goals.

Stay up-to-date with platform changes, trends, and best practices in performance marketing.

Requirements

2 - 3 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads.

Strong skills in data gathering, analysis, and reporting (Excel/Google Sheets, Data Studio, or similar tools).

Understanding of performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU ).

Basic knowledge of audience targeting, keyword strategy, and attribution models.

Good experience and knowledge of analytics platforms (Firebase, Appsflyer, Google Analytics, etc,).

Detail-oriented with the ability to manage multiple campaigns simultaneously.

Strong communication and problem-solving skills.

Bonus Points

Experience with CleverTap or other CRM/marketing automation tools.

Familiarity with web and mobile app user acquisition and retention strategies.

What We Offer

Opportunity to grow into a mid-level performance marketing role.

Collaborative, data-driven, and growth-oriented team culture.

Exposure to multi-channel campaigns in a fast-scaling environment.

Benefits

Learning Budget

Opportunity to grow into a mid-level performance marketing role.

Team culture

Collaborative, data-driven, and growth-oriented team culture.

Remote-Friendly

Exposure to multi-channel campaigns in a fast-scaling environment.

Coins.ph

Coins.ph is a leading crypto platform in the Philippines, trusted by over 18 million users. The mobile app allows for seamless buying and selling of various cryptocurrencies while providing a suite of essential financial services, all within a fully regulated framework that holds licenses from the Bangko Sentral ng Pilipinas.

Founded: Founded 2014
Employees: 201-500 employees
Industry: Internet Software & Services
Total raised: $10M raised

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