Partnership Growth Analyst
TLDR
Execute multi-channel lifecycle campaigns, analyze customer behavior and funnel performance, and optimize communications through reporting and A/B testing.
About PayJoy
PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Partnership Growth Analyst is responsible for executing and optimizing customer communications across the customer lifecycle. This role supports the planning, execution, and performance analysis of multi-channel campaigns that improve customer acquisition, activation, engagement, retention, and reactivation. Working closely with Marketing, Product, Operations, Risk, Data, and Commercial teams, the analyst helps deliver personalized, data-driven communications that enhance the customer experience and drive business results.
Responsibilities
Execute customer communication campaigns across WhatsApp, Push, Email, SMS, and In-App channels.
Support lifecycle communication strategies across acquisition, onboarding, activation, retention, and reactivation journeys.
Create customer-centric messaging and value propositions aligned with business objectives.
Collaborate with Product, Marketing, Design, Operations, Engineering, and Data teams to launch campaigns.
Monitor campaign performance and identify optimization opportunities through reporting and A/B testing.
Analyze customer behavior and funnel performance to identify communication opportunities and friction points.
Maintain campaign calendars, documentation, and communication best practices.
Support promotional launches, product releases, and commercial initiatives through targeted communications.
Present campaign insights, learnings, and recommendations to stakeholders.
Requirements
Bachelor's degree in Marketing, Communications, Business, Advertising, Engineering, or related field.
1–2 years of experience in CRM, Customer Communications, Lifecycle Marketing, Growth Marketing, Marketing Operations, or similar.
Experience executing multi-channel customer communication campaigns.
Strong analytical mindset with experience using campaign metrics to drive decisions.
Experience working with cross-functional teams.
Excellent written communication and copywriting skills.
Experience with CRM or marketing automation platforms (Braze, Customer.io, Infobip, etc.) is a plus.
Experience in fintech, e-commerce, telecommunications, or technology companies is preferred.
Benefits
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
Benefits
Free Meals & Snacks
Catered lunches
Health Insurance
100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
$2,000 USD annual professional development perk
$2,000 USD annual co-working travel perk
Paid Time Off
50% Vacation premium
Phone finance, headphones, home office equipment, and wellness perks
Phone finance, Headphone, home office equipment and wellness perks.
PayJoy is a credit provider focused on empowering under-served customers in emerging markets to achieve financial stability. Our patented secured credit technology opens the door for these individuals to access credit systems through innovative point-of-sale financing and credit cards. By leveraging machine learning and data science, we help our customers thrive as micro-entrepreneurs and navigate economic challenges effectively.
- Founded
- Founded 2015
- Employees
- 51-200 employees
- Industry
- Internet Software & Services
- Total raised
- $86M raised