Partnership Marketing Manager
TLDR
Build and own partner-led marketing programs that activate the Microsoft ecosystem to generate pipeline for nebulaONE across higher-ed and regulated sectors.
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Microsoft Ecosystem and Partner Activation: Own marketing activation of Cloudforce’s Microsoft partnership, including the 2025 Education Partner of the Year recognition, M12 investment, Azure Marketplace presence, Marketplace Rewards, co-sell motions, and the Microsoft–Cloudforce partnership story. Translate these relationships into campaigns, content, events, sales enablement, and marketplace programs that support pipeline growth, with a focus on higher education and a secondary focus on state and local government.
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Co-Marketing Campaigns: Plan and execute joint campaigns with Microsoft and other strategic partners, including webinars, sponsored sessions, events, co-branded content, partner email campaigns, and field-aligned account outreach. Partner with Demand Generation, Marketing Operations, and RevOps to define target audiences, messaging, offers, tracking, lead routing, follow-up, attribution, and pipeline reporting. Build repeatable playbooks for campaign planning and execution.
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Partner Content and Enablement: Develop partner-facing and co-branded content that explains Cloudforce’s role in the Microsoft ecosystem and the value of nebulaONE® for governed, campus-wide AI adoption. Help maintain the Copilot + nebulaONE® content track, positioning Copilot as the Microsoft 365 productivity front door and nebulaONE® as the sovereign, multi-model, multi-agent institutional AI gateway. Create partner messaging, one-pagers, webinar and event materials, pitch decks, marketplace copy, and field enablement assets while ensuring accuracy, brand consistency, and required approvals.
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Events and Field Alignment: Partner with Events and Demand Generation to activate conferences, sponsored sessions, webinars, executive dinners, and field events. Coordinate speaker preparation, partner promotion, registration, attendee follow-up, briefing materials, talking points, and sales enablement. Connect partner programs to target account strategies and priority institutions.
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Performance and Optimization: Track partner marketing performance, including campaign engagement, webinar activity, target account engagement, MQA creation, marketplace activity, and sourced or influenced pipeline. Provide monthly reporting, maintain visibility into partner campaigns and deliverables, and use performance data to improve messaging, targeting, campaign structure, and follow-up.
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4–6 years of B2B marketing experience, including experience in partner marketing, alliance marketing, demand generation, field marketing, or ecosystem marketing.
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Experience planning and executing co-marketing campaigns such as joint webinars, co-branded content, partner email campaigns, events, marketplace campaigns, or field-aligned programs.
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Strong project management skills, with the ability to coordinate multiple stakeholders, deadlines, approvals, and campaign dependencies.
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Strong writing and messaging skills, including the ability to create clear partner-facing content, campaign briefs, webinar abstracts, enablement materials, and promotional copy.
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Experience working with CRM or marketing automation platforms, preferably HubSpot, to support campaign tracking, segmentation, reporting, and attribution.
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Strong analytical skills and comfort reporting on campaign performance, engagement, and pipeline contribution.
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Ability to work cross-functionally with Marketing, Sales, RevOps, Product Marketing, Customer Success, partner teams, and external partner stakeholders.
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Experience with the Microsoft partner ecosystem, including co-sell, Azure Marketplace, Marketplace Rewards, Microsoft field teams, partner programs, or Microsoft-aligned go-to-market motions.
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Experience marketing to higher education, state and local government, or other regulated institutional buyers.
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Familiarity with AI, cloud, SaaS, enterprise technology, cybersecurity, data governance, or digital transformation markets.
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Experience supporting account-based marketing programs or field-aligned campaigns for target accounts.
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Experience developing partner enablement materials for sales teams, channel teams, or partner field sellers.
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Familiarity with marketplace-led growth, partner-sourced pipeline, partner-influenced pipeline, or co-sell reporting.
NebulaONE® runs entirely within the customer's Microsoft Azure tenant — so institutional data never leaves their environment, access is controlled through existing identity infrastructure, and every student, faculty member, staff role, and researcher gets a branded, governed AI experience from day one. No engineering team required.
We are Microsoft's 2025 Education Partner of the Year, backed by Owl Ventures and M12 — Microsoft's venture fund. And we are just getting started.
- Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
- Paid parental leave, including adoption and foster care placement
- PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
- 9 company holidays + 2 floating holidays to use however you need them
- 401K savings plan and education reimbursement to invest in your future
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Friday lunch on us — every week, no exceptions
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Access to our proprietary AI platform — available as both a professional tool and for your own productivity
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Personalized professional growth plan – an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager
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24/7 access to a modern gym with Tonal and Peloton
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Free monthly garage parking with direct private access to the office
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Sun-filled National Harbor offices with Potomac views, steps from shops and restaurants
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Complimentary snacks, cutting-edge tech, and a workspace you'll actually want to show up to
- A real career path — not just a job
- A team that's tight-knit, community-minded, and genuinely fun to work with
- Your ideas heard, valued, and acted on
- An award-winning culture, recognized by Inc. 2026 Best Workplaces for the fifth consecutive year, The Washington Post 2025 Top Workplaces, Great Place to Work Certified, and Fortune 2025 Best Small Workplaces
Benefits
Free Meals & Snacks
Complimentary snacks, cutting-edge tech, and a workspace you'll actually want to show up to
Health Insurance
Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
Home Office Stipend
Free monthly garage parking with direct private access to the office
Learning Budget
Personalized professional growth plan – an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager
Company career page
Visit gocloudforce.com/careers for the full picture
Paid Parental Leave
Paid parental leave, including adoption and foster care placement
Paid Time Off
9 company holidays + 2 floating holidays to use however you need them
Remote-Friendly
Sun-filled National Harbor offices with Potomac views, steps from shops and restaurants
Wellness Stipend
24/7 access to a modern gym with Tonal and Peloton
Cloudforce builds nebulaONE®, a secure AI platform specifically designed for higher education and regulated industries, ensuring data stays within the customer's Microsoft Azure environment. We serve businesses, app developers, and entrepreneurs by providing intuitive, governable cloud solutions that prioritize privacy and compliance.