Partnerships Marketing Manager - Nigeria, Remote
What we do:
Migo is a cloud-based platform that enables companies to offer credit to their consumer and small business customers. Leveraging proprietary datasets, Migo builds ML algorithms to assess credit risk, and then offers credit lines to the companies’ customers. This credit line can be used to make purchases from a merchant or to withdraw cash without the need for point-of-sale hardware or plastic cards. Because of our proprietary data and innovative technical solutions, Migo is able to extend credit to underbanked customers who are not typically covered by credit bureaus.
What you will do:
As a Partnerships Marketing Manager reporting to the Senior Product Marketing Manager, your main responsibility will be the successful management of Go to Market plans and ongoing partner success for Migo’s largest and most complex distribution partners. Your main responsibility will be implementing the necessary reporting, tools, systems and processes to ensure that Migo distribution partners see the value in their relationship with Migo every day. In addition, you will become a thought leader on gathering insights from distribution partners and turning them into actionable ways to bring value to the relationship. Furthermore, institutionalizing those insights into systems and processes that can be disseminated to other partner relationships and other markets in which Migo operates. You will become a marketing subject matter expert that our largest distribution partners can rely on to drive their business with Migo embedded credit products.
Your responsibilities will be to:
- Enhance technical processes and funnel data so that we are able to implement, execute and iterate at the same pace that we are able to ideate and strategize.
- The ability to serve as a trusted and credible marketing subject matter expert to tier 1 distribution partners
- In managing tier 1 partner relationships, you will have identified process gaps, filled them, documented those solutions and institutionalized them within Migo as distribution partner success best practices.
- Proficiency in user segmentation, business storytelling, gleaning insights from user data, forming hypothesis from insights, designing experiments to test hypothesis, executing tests, interpreting test results, selling recommendations based on test results, implementing recommendations, measuring the impact of iteration, improving efficiency in the repetition of this process over time.
- Build trustful and mutually beneficial relationships with key cross functional partners in product, analytics, sales, partnerships, data science and engineering.
Who we are looking for
- Strong Problem solving / Critical thinking skills
- Strong written and verbal communication skills
- Strong Analytical skills
- Bias for action
- Comfortable liaising with senior-level managers and executives at tier 1 distribution partners
You are great fit if:
- Experience with business insights tools (Sigma)
- Experience with marketing technology tools like customer engagement platforms (Blueshift), digital marketing tools (Facebook Business Manager, Google Analytics, Sprout Social etc.)
- B2B sales or business development experience
- Copywriting skills
Migo is an embedded lending platform that enables companies to extend credit to consumers and small businesses in their own apps. Migo builds proprietary ML algorithms to assess credit risk using the company’s data then automates credit facilities via ...
- Founded
- Founded 2014
- Employees
- 51-200 employees
- Industry
- Diversified Financial Services
- Total raised
- $37M raised