Performance Marketer - NDO

Hello. We’re Blood.   Our purpose is to revolutionize periods.   Who are we? Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin. Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief). We’re scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, Singapore and our newest market, Thailand. Selling online and across more than 9,000 retail stores - making more than 12 million periods better so far. Today was good. Tomorrow will bleed better. We’re now launching No Days Off, a baby diaper brand backed by the same obsessive focus on our customers’ needs, product performance and innovation, and we’re building a core team to build this brand from the ground up! Who we’re looking for / The role We are looking for a hands-on Performance Marketer to execute all performance marketing for the No Days Off brand. This person will be responsible for planning, executing and optimizing all content and media for the brand across Singapore and Malaysia. This is a high impact and high ownership role, which will directly determine our growth trajectory post-launch. The role will report directly to the brand launcher for No Days Off. What you will do

Content & Creative Planning

Plan performance-driven content angles, formats, and messaging (UGC, testimonials, education, offers, etc.)

Work closely with internal teams to brief, test, and iterate on creatives

Translate performance data into clear creative learnings and next steps

Performance & Media Planning

Own end-to-end performance marketing for No Days Off across platforms (e.g. Meta, TikTok, Google, marketplaces where relevant)

Plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases

Manage budgets, pacing, and ROAS targets while balancing growth and efficiency

Experimentation & Optimisation

Design and run structured tests (audiences, creatives, hooks, offers, landing pages)

Continuously analyse performance metrics (CPA, ROAS, CTR, CVR, LTV, etc.)

Identify opportunities to double down and/or fix underperforming campaigns

Reporting & Insights

Track and report weekly/monthly performance results with clear insights

Share actionable recommendations with the broader team

Use data to inform product positioning, promotions, and messaging

What you will require

2–5 years of experience in performance marketing (FMCG, consumer brands preferred)

Strong hands-on experience with Meta Ads, TikTok ads and marketplace ads e.g. Shopee CPC ads

Proven ability to plan content for performance; bonus if you’re comfortable starring in your own ads!

Comfortable working with data, dashboards, and performance metrics

Experience managing budgets and optimising for conversions or revenue

Why Join Us?

High Impact: Be part of the core nucleus team for the launch of a new challenger brand.

Fast-Paced & Dynamic: Be part of an entrepreneurial, fast-growing team that moves with agility.

High Ownership: Get to see your own ideas fully planned and executed end-to-end, learn, adapt, and go again!

Career Growth Potential

In the short term to medium term, you will develop your ability to execute on end-to-end performance marketing for a high-growth brand

In the longer-term, there will be opportunities for you to scale and lead the performance marketing team within No Days Off, or explore opportunities within Blood to deepen your performance marketing expertise in a scaled setting

Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up

Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.

Strong backing - We are funded and backed by top angel investors in SE-Asia.

Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.