Performance Marketing & E-commerce Executive

Job Title: Performance Marketing & E-commerce Executive

Location: Ujjain
Experience: 2–4 Years
Employment Type: Full-Time

Job Summary

We are looking for a results-driven Performance Marketing & E-commerce Executive to manage and optimize our digital marketing campaigns and e-commerce operations. The ideal candidate will have hands-on experience with Meta Ads, Google Ads, Shopify/Woo Commerce platforms, and performance analytics. The role requires a strong focus on lead generation, return on ad spend (ROAS), and continuous campaign optimization.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads platforms.
• Manage and maintain e-commerce stores on Shopify and/or Woo Commerce.
• Monitor campaign performance, analyze data, and implement strategies to improve conversions and ROI.
• Create basic marketing creatives using Canva for advertisements, social media, and promotional campaigns.
• Track key performance metrics and prepare regular performance reports and insights.
• Conduct audience research, A/B testing, and campaign optimization to improve lead quality and conversion rates.
• Coordinate with the sales and creative teams to align marketing efforts with business goals.
• Manage product listings, promotions, and website updates on e-commerce platforms.
• Stay updated with the latest digital marketing trends, platform updates, and industry best practices.

Required Skills & Qualifications

• 2–4 years of experience in Performance Marketing and E-commerce Management.
• Strong hands-on experience with:
  • Meta Ads (Facebook & Instagram Ads)
  • Google Ads
  • Shopify and/or Woo Commerce
• Basic proficiency in Canva for creating marketing creatives.
• Good understanding of Google Analytics, campaign tracking, and performance reporting.
• Knowledge of conversion tracking, remarketing, audience targeting, and ROAS optimization.
• Strong analytical and problem-solving skills.
• Excellent communication and reporting abilities.

Performance Targets

• Generate 20–30 qualified inquiries/leads per day.
• Achieve and maintain a minimum 3x ROAS (Return on Ad Spend) within 90 days.
• Continuously improve campaign performance, lead quality, and conversion rates.

Preferred Qualifications

• Experience with Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel.
• Understanding of customer acquisition funnels and e-commerce growth strategies.
• Experience in scaling paid campaigns while maintaining profitability.

Salary: As per industry standards and candidate experience.

Experience: 0 - 3 years of experience
Salary: As per Industry Standard