Performance Marketing Lead
TLDR
Scale paid acquisition across Meta, Google, TikTok, and programmatic channels through A/B testing, attribution analysis, and creative iteration.
About Fasset
Fasset is a regulated stablecoin neobank scaling financial access across emerging markets globally.
Role Overview
We’re hiring a Performance Marketing Lead to help scale our paid acquisition channels. You’ll work closely with the Senior Performance Marketing Manager to plan, execute, and optimise campaigns that drive efficient, high-quality user growth.
Responsibilities
- Plan, launch, and optimise paid campaigns across Meta, Google, TikTok, and programmatic channels.
- Monitor daily campaign performance, budgets, and pacing; identify anomalies and implement optimisations as needed.
- Conduct regular A/B testing across creatives, audiences, and landing pages.
- Analyse funnel metrics and attribution data to maximise ROAS and minimise CPA.
- Collaborate with the Creative team to brief, develop, and iterate on ad creatives.
- Prepare weekly performance reports and contribute to forecasting and budget planning.
Requirements
- 1–3 years of hands-on experience in paid media, particularly across Meta Ads and Google Ads.
- Proficiency with ad platforms and analytics tools such as GA4, AppsFlyer, or similar MMPs.
- Strong quantitative and analytical skills, with confidence using Excel/Google Sheets and dashboards.
- Highly detail-oriented and organised, with the ability to manage multiple campaigns simultaneously.
Nice to Have
- Experience marketing a consumer app or fintech product.
- Familiarity with mobile measurement partners such as AppsFlyer, Adjust, or Branch.
Fasset is a financial services startup that bridges the gap between digital assets and traditional retail banking. Designed for high-net-worth individuals, it specializes in wealth management through a robust digital platform.