Performance Marketing Manager - Meta and TikTok

Who we are

JustWatch delivers data-driven digital marketing for the global entertainment business. We've got the planet's biggest streaming guide for movies, TV, and sports, and we put user data to work promoting Hollywood's big hits and indie gems.

From a scrappy startup, we've evolved into a 200+ strong team, based in Berlin, around the world, or working remotely. No fancy VC cash here – we've been all about building a profitable business while riding that wave of impressive growth. No BS, just results.

Who we need

We are seeking a Performance Marketing Manager to join our team of talented professionals.

You’ll be joining an internal unit of digital advertising experts, working closely with our Campaigns, Design, BI, and MarTech teams to ensure we remain at the cutting edge of entertainment marketing for our clients.

Learn where your skills can be developed, deliver at your peak, and create value in your work. Join us and experience a workplace that's the perfect fit for your talent.

What you will be doing

• Consult the Campaigns team on day-to-day requests regarding forecasting, technical assistance, and strategic input on campaigns for global entertainment clients like Amazon Prime Video, Paramount, Disney, and Universal Pictures.
• Proactively ensure that our movie and TV show campaigns remain best-in-class.
• Challenge and constantly improve our existing paid social setup in order to maximize the outcome of each campaign.
• Regularly present key findings as part of our test-and-learn agenda, ensuring we proactively communicate these to our Campaigns team so learnings are applied.
• Train the wider team in priority topics surrounding paid social and the broader digital marketing space.
• Provide impactful analysis to drive our strategic decisions regarding the main paid social channels.
• Use your extensive knowledge of paid social platforms to continuously improve our internal campaigning tools in collaboration with our MarTech team.
• Ensure the flawless execution of internal and external split tests and lift studies.

What we need from you

• You have 4+ years of hands-on experience in digital advertising, with a strong focus on Meta and TikTok. You do not simply have account management experience but are used to getting your hands dirty. Experience with Snapchat, Twitter (X), Google Ads/DV360, and any other platform is a plus.
• You have strong verbal and written communication skills. You are able to succinctly explain technical concepts in clear terms to non-technical audiences. You do not hide behind industry jargon.
• You are passionate about developments in digital advertising and the wider media landscape. You stay up-to-date on the latest topics that affect how we execute campaigns and drive value for our clients: creative best practices, AI, conversion tracking, audiences, and more.
• You are analytical and enjoy analyzing large data sets in order to identify patterns and extract actionable insights that are then shared with the Campaigns team.
• You have strong Excel/Google Sheets skills. Experience with dashboard tools like Looker, Tableau or PowerBI is a plus, as is basic knowledge of SQL.
• You have experience designing, implementing, and reporting on A/B tests, a strong understanding of incrementality and can distinguish between correlation and causation.
• You are fluent in English. Any other language is a plus.
• You are a self-starter and lifelong learner. You are curious and proactive; you don’t wait to be taught new skills but actively identify areas of opportunity for your development and that of the wider business.

What we offer you

• We believe in a permission-less environment that lets us focus on delivering value without overcomplicating things.
• We prioritize meaningful work over perks and that true fulfillment comes from intrinsic motivation, personal growth, and making a lasting impact.
• We trust our skilled professionals to maintain a no-nonsense attitude and create an environment that promotes innovation.
• We are committed to helping you achieve your personal and professional goals, and we offer a collaborative and supportive environment to do so.
• Truly a hybrid work environment. You are not required to come to the office, but you will definitely want to.

Media is important to us and we are always happy to hear from people who enjoy film! If you feel like you are missing some of the hard skills – don’t worry, we are hiring for the attitude, values, and personality.

If we caught your attention and you're eager to delve into our perspectives and thought processes, we recommend immersing yourself in our blog post, which elaborates on these subjects:

- A company culture that really works

- Audience as a Service

- Or visit our blog here: https://www.justwatch.com/blog

How to apply

Just hit the apply button at the bottom of this page, and leave us your CV, info, and a short intro that gives us an idea of what motivates you, why you want to work at JustWatch, and how you think you will help us achieve our goals.

Please only apply if you are interested, copy&paste mass applications will receive a copy&paste rejection email. If you have any questions, please reach out to our talent team via LinkedIn or apply to this role directly through our jobs page.

Research shows women apply when meeting 100% qualifications, men at 60%. JustWatch welcomes all candidates, especially women and marginalized groups. Apply, let's talk and explore if you're a great fit.