Lokal
Lokal

Performance Marketing Specialist- Agri

TLDR

Drive growth through performance marketing by creating multiple ad variants and optimizing campaigns based on real-time results, with high visibility and direct impact on business.

● For each app you work on, you'll study the audience, the market, and the competition - then
write ads that get people to download and make that first purchase.
● You decide the angle, the hook, the format, and the script - and you write it yourself.
● You'll brief designers and video editors on your concepts and follow through until the output
matches your intent.
● You'll ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one
polished ad a week.
● You run your own A/B tests, read the results, and decide what to try next.
● You track what's working in each market and make sure the creative feels native to that
audience.

● 1–4 years of experience in performance marketing content or growth marketing.
● Hands-on exposure to Meta Ads & Google Ads campaigns.
● Strong copywriting skills (English + regional language preferred).
● Understanding of performance metrics like CAC, ROAS, CPI, CTR.
● Experience working with creative and video teams.
● Data-driven mindset with strong analytical sk

● You will directly drive growth through paid marketing and experiments
● You will own end-to-end performance—from ads to insights and optimization
● You will test, learn, and scale what works with real business impact
● High visibility with leadership and a steep learning curve

Lokal is a community-driven classifieds and professional services marketplace that caters to non-English speakers across India. Our platform centralizes hyperlocal information, from daily commodity prices to job listings, empowering users to connect and transact in their regional languages.

Founded
Founded 2014
Employees
1-10 employees
Industry
Internet Software & Services
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