PPC Executive (UK, Remote - £25k-£35k/year)

We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets. The ideal candidate will have a passion for all things marketing and technology.

This is a full time, permanent position working wherever you are happiest.It is expected that you will mostly work from home, though you may be asked to meet other members of the team in person on rare occasions or to join company socials and events.

In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Create and optimise landing pages to maximise ROI when considering keywords, location, device and demographics.
• Oversee accounts on multiple search platforms including Google, Bing, Youtube and Facebook.
• Be involved in keyword selection and audience targeting
• Optimizing existing campaigns including improving ads, adding negative keywords, and adjusting bids and budgets to maximize leads
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

Requirements

• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Demonstrable understanding of ROI calculations and ideally online subscriptions
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding of HTML and XML is a plus
• Excellent communication skills
• Analytical thinking with strong math skills
• AdWords certification is a plus

The successful candidate will be provided with a laptop and complementing hardware but is required to have a desk space, good internet connection and the ability to focus in their home environment.

Benefits

Pension Scheme - You'll join the company pension scheme that offers up to a whopping 10% matched contribution with the option to join workshops and hear advice from experts in the field.

Maternity Package - Regardless of gender, sexual orientation, whether you’ve given birth, adopted or been through surrogacy, we will offer an extremely competitive maternity package to give you the time and space to care for your newborn without worrying about money.

You can take up to 52 weeks maternity leave:

3+ Years Employment:

• 20 weeks (5 months) full pay
• PLUS 12 weeks (3 months) 50% pay
• PLUS 7 weeks statutory pay
• PLUS option of an additional 13 weeks unpaid

6 months to 3 Years Employment:

• 16 weeks full pay
• Plus 8 weeks 50% pay
• Plus 15 weeks statutory pay
• Plus option of an additional 13 weeks unpaid

Paternity Package - It’s important to be there for your loved one and have time to bond with your newborn without worrying about the finances as well - we offer up to six weeks paternity leave! Two weeks full pay as standard, then an option to bolt on two weeks holiday if desired - then an option of an additional two weeks at statutory rate.

Fertility treatment and adoption - We offer unlimited paid time off to attend (or accompany a partner to) fertility, IVF or adoption appointments.

Miscarriage policy - Whether you’re the mother or the father, at a time of such loss we offer five days paid compassionate leave plus the option to bolt on holiday if required.

• Five days paid compassionate leave for women who have a miscarriage
• Five days paid compassionate leave for a father to support a mother
• The option to bolt on holiday for as long as needed
• Phased return to work if required
• Paid leave for any associated or follow-up medical appointments

Pregnancy 
termination - Designed to give all employees (women and partners) the space to process and time to recover with uncapped leave.

Critical Illness / Family Support- For those caring for a family member with a critical illness, suffering with old age, or to provide a loved one with some respite, we offer up to five days paid compassionate leave then holiday or unpaid leave for as long as required plus last minute time off and flexible working options in emergencies.

Bereavement for People and Pets - For any form of loss or bereavement, take as long as you need to look after yourself and your family. As a loose guide we offer five days paid compassionate leave for the loss of a family member and two days paid compassionate leave for the loss of a beloved pet.

Remote Working - We understand that work life balance is important. Work where you feel happiest and enjoy the additional time you have from not having to commute.

Flexible working hours- Juggle your time to look after sick children or elderly family members. We trust you to get your work done, whatever time of the day that happens to be.

Day off on your birthday- Your birthday is all about you! So take a day off on us as a birthday gift and spend the day doing what you love.

Mac equipment- We provide brand new mac equipment. It's important the team are working on the latest and greatest tools and software to make their days enjoyable and productive.

Medical insurance- You'll receive treatment on acute medical conditions, which are those deemed to be curable through treatment. We'll cover the full cost of this benefit.

Life assurance - We'll meet the full cost of this benefit and pay your beneficiary a tax free lump sum up to indicated levels.

Exclusive Discounts - We offer an unbeatable range of discounts and deals at over 30,000 brands through Perks. Online, in-store, utilities, high street retailers, cinema tickets and even travel - there’s something for everyone!