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Binance
Binance

Product Manager - Community Strategy

Asia
Full-Time
Remote
This job is no longer available and isn't accepting applications.

TLDR

Own Square’s community content strategy, optimizing post ranking, recommendations, distribution, and filtering to drive DAU growth and retention.

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

  • Own strategy design and ongoing optimization for a community content product (Square), with a focus on post ranking, content recommendation, distribution, and filtering mechanisms.
  • Improve user experience, community engagement, and retention through better content quality and ranking strategies, using content to drive overall user growth.
  • Define the overall community content strategy and long-term roadmap for the content ecosystem, including content classification, recommendation optimization, and distribution mechanisms.
  • Design and continuously iterate content recommendation and distribution strategies, with DAU growth and user retention as key objectives.
  • Analyze the relationship between community engagement and core user behaviors, develop growth strategies, and drive cross-functional collaboration and competitive analysis.
  • Independently manage the full product cycle, from strategy development and feature design to data validation and ongoing iteration, turning strategies into practical product solutions.

    • Requirements

  • 3–8 years of experience in strategy products, community products, or content ecosystems. Experience with Web3, fintech, or large-scale content communities is preferred.
  • Hands-on experience with post ranking, content recommendation, user retention, or content-driven growth.
  • Strong strategic thinking with the ability to balance short-term execution and long-term platform development.
  • Strong analytical skills, with the ability to evaluate and improve content quality, community health, and user engagement.
  • Clear and structured thinking, with the ability to break down complex ecosystem challenges and build phased, actionable roadmaps.
  • Excellent communication and cross-functional collaboration skills, with the ability to align multiple stakeholders on strategy and execution.

    • Why Binance

    • Shape the future with the world’s leading blockchain ecosystem

    • Collaborate with world-class talent in a user-centric global organization with a flat structure

    • Tackle unique, fast-paced projects with autonomy in an innovative environment

    • Thrive in a results-driven workplace with opportunities for career growth and continuous learning

    • Competitive salary and company benefits

    • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

    Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

    By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

    Why Binance

    • Shape the future with the world’s leading blockchain ecosystem

    • Collaborate with world-class talent in a user-centric global organization with a flat structure

    • Tackle unique, fast-paced projects with autonomy in an innovative environment

    • Thrive in a results-driven workplace with opportunities for career growth and continuous learning

    • Competitive salary and company benefits

    • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

    Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

    By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

    Benefits

    Learning Budget

    opportunities for career growth and continuous learning

    Competitive salary and benefits

    Competitive salary and company benefits

    Remote-Friendly

    Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

    Binance
    Binance

    Binance builds a comprehensive blockchain ecosystem centered around the largest cryptocurrency exchange globally, serving over 300 million users across more than 100 countries. We deliver a diverse range of financial services that encompass trading, payments, and institutional offerings, all backed by robust security and transparency. Our mission is to leverage the power of digital assets to enhance financial access and promote the freedom of money worldwide.

    Founded
    Founded 2017
    Employees
    11-50 employees
    Industry
    Internet Software & Services
    Total raised
    $10M raised
    View company profile
    Product Manager
    No longer accepting applications

    This job is no longer available