OKX
Product Manager / Director, User Growth
TLDR
Senior PM driving user growth through diversified channel strategies (SEO/ASO, referrals, paid) and cross-functional leadership to scale growth campaigns and product capabilities.
OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa.
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About The Opportunity
Our mission is to drive user growth and engagement by delivering innovative campaign features, building robust task platforms, and unlocking growth through diversified channel strategies — including SEO, ASO, affiliate, referral, and paid acquisition.
As a senior PM, you will play a key role in shaping product direction, driving cross-functional collaboration, and elevating the team's capabilities to new heights.
What You’ll Be Doing
Drive Product Development
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Develop ToC growth activities (campaigns) and consumer task products to boost user engagement and retention.
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Enhance ToB platform and data analytics functionalities to streamline internal operations and maximize efficiency.
Channel Growth Strategy
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Define and execute channel growth strategies spanning SEO, ASO, referral, affiliate, and paid channels to maximize user acquisition and organic reach.
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Collaborate with channel owners to align platform capabilities with channel-specific growth levers and funnel requirements.
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Identify high-potential channel opportunities and build product features that amplify channel performance at scale.
Analyze and Strategize
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Evaluate growth activities (campaigns) and task performance metrics to identify actionable insights.
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Continuously innovate and prioritize product capabilities to align with global markets' user growth strategies.
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Build operation best practices to scale up growth activities' adoption and efficacy.
Collaborate Across Teams
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Work closely with Paid Ads, Content, Affiliate, Referral, Trading, and Listing teams to create synergies for user growth.
Stay Ahead of Industry Trends
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Keep up with market trends and emerging technologies to inform product strategy and ensure competitiveness.
What We Look For In You
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3+ years of expertise in growth activity, mega sale, personal task, loyalty system, and platform products, with a proven track record of driving growth through innovative product solutions.
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Decent understanding of data analysis, user research, and campaign performance metrics.
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Exceptional communication and collaboration skills, with the ability to influence stakeholders and lead cross-functional projects.
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Proven ability to deliver large-scale projects and navigate cross-team dependencies in a dynamic organization.
Nice-To-Haves
- Experience with SEO and/or ASO strategy, including keyword optimization, app store listing optimization, and organic growth levers.
Perks & Benefits
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Competitive total compensation package
- L&D programs and education subsidy for employees' growth and development
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Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Please note that Hong Kong is a group-level service hub, and OKX does not carry on a business of operating a virtual asset trading platform in Hong Kong.
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Benefits
Education Stipend
L&D programs and education subsidy for employees' growth and development
Health Insurance
Comprehensive healthcare schemes for employees and dependants
Wellness Stipend
Wellness and meal allowances
OKX operates as a prominent cryptocurrency exchange, enabling users to buy, sell, and trade a wide range of digital assets, including Bitcoin and Ethereum. In addition to facilitating crypto trading, they've developed OKX Wallet, a widely-used platform for accessing decentralized applications and exploring the Web3 landscape.
- Founded
- Founded 2017
- Employees
- 500+ employees
- Industry
- Diversified Financial Services
Product Manager