Product Marketing Manager, Customer Insights

Please note that we’re a remote-first company offering the flexibility to work remotely within the country advertised.

At Bitrise, we’re improving on the way mobile products are developed and deployed for thousands of customers around the world. Many of those customers have signed up, evaluated and purchased Bitrise unassisted, and continue to grow on the product with minimal need for hands-on support. 

We’re looking for a Product Marketing Manager, Customer Insights who deeply understands the complexities in customer journey and how to align the product marketing strategies with the right buyer groups and their needs. This is someone who can build empathy for our global customers and amplify the voice of the customer.

You will play a pivotal role in developing and supporting mission-critical Go-To-Market strategies and tactics to grow. You will develop ideal customer profiles & personas to provide strategic guidance for product development, customer segmentation, messaging and positioning. You will work cross-functionally with Product, Sales, Customer Success and Research teams to scale actionable customer insights and fuel the organisation with this knowledge to drive product demand and adoption.

Along the way, you’ll see tremendous growth in the company, customers, and your personal career, as you develop a deep - and marketable - understanding of the particular context we operate in: Rapidly scaling SaaS, but more specifically, developer tooling, mobile engineering, and all the quirks and peculiarities associated with that.

Key Responsibilities

• Establish a convincing point of view built on a deep understanding of audiences, markets, products and competitive landscapes
• Be the storyteller and support team effort in driving compelling messaging across internal and external audiences
• Research on, develop and improve buyer personas, as well as ideal customer profiles (ICP)
• Provide customer insights to guide and support content planning and creation; identify opportunities in customer success story creation
• Work alongside Sales Enablement to land key messaging and content for field teams
• Develop and lead Go-To-Market (GTM) initiatives to meet cross business strategies and goals
• Partner with cross-functional teams to drive product launches and the adoption of Bitrise’s solutions
• Support your colleagues in other PMM activities as necessary, such as launch planning and execution, content creation and distribution, customer segmentation, and others
• Experiment, make mistakes, learn from them, and improve

Key skills

• 3-5 years of B2B SaaS marketing experience
• Experience in building brand positioning and product narratives 
• Intellectually curious and passionate learner who can understand complex technical issues and customer pain points
• Confidence in transforming technical product features into resonating messages based on the persona
• Excellent verbal, written and interpersonal communication skills; able to turn key customer insights into actionable initiatives and campaigns
• Resourceful, creative thinker with a can-do attitude
• High level comfort with ambiguity and willing to pivot to keep pace with evolving needs
• Ability to lead, communicate and prioritise cross-functionally with Product, Sales, Success, Research and other departments, as well as your peers in Growth
• Ability to self-motivate and work independently, demonstrating initiative and problem-solving skills within a fast-paced environment

What would really knock our socks off

• Previous experience working in a fast-paced SaaS environment
• Experience and understanding of mobile tools and processes
• Passion for tech, software development or mobile products and their rapidly changing landscapes

What we offer

• Accelerated learning, and a commitment to invest in your personal growth and development in the form of courses, conferences, book allowance and more
• A massive amount of freedom and trust while your contributions help shape and grow Bitrise for years to come
• The opportunity to play a role in the mobile development process for the world’s most successful companies
• The security of working in a financially stable, growing company with an ever-expanding global customer base
• The opportunity to travel the world to meet, learn from, and connect to end-users at conferences and meetings, as well as the chance to occasionally work from one of our international offices

About Bitrise

Bitrise is a mobile DevOps platform and a mobile CI/CD service. It’s where tens of thousands of mobile teams build, test and deploy their apps, including companies such as Transferwise (now “WISE”), Virgin Mobile, Grindr, Tonal, Compass, Mozilla, Philips Hue, Babbel and others. With customers ranging from startups and mobile unicorns to centuries-old enterprises, applications built, tested, and deployed through Bitrise have made their way to billions of end users around the world. Chances are, you have at least some of those apps on your phone right now. We’re proud Y-combinator alumni.

#LI-REMOTE