Product Marketing Manager, Enterprise

About Scrunch

Scrunch, a Sitecore company, is on a mission to bring brands to an AI-first future—where people increasingly rely on LLMs to discover, understand, and act on information that matters to them.

As AI search and conversational agents replace traditional web search and browsing, Scrunch helps marketing teams rethink how their products and services are discovered and surfaced on AI platforms like ChatGPT, Claude, Gemini, and more—working with AI platforms, not against them. This shift represents the biggest change to marketing since the dawn of the internet.

Today, more than 500 paying brands—including Fortune 500 companies like Lenovo, category-defining brands like Akamai, ADP, Lenovo and breakout startups like Clerk—use the platform.

About the Role

We're looking for a Product Marketing Manager to own enterprise product marketing and sales enablement. You'll work directly with our growing sales team to create the materials, positioning, and training they need to win enterprise deals. This is a hands-on role where you'll spend time on customer calls, build competitive intelligence, create bespoke prospecting/customer decks, and deliver hands on training the team.

While the focus of this role will initially be internal, we’ll take the learnings from the field to shape how we position our products, target personas, and run campaigns externally.

Location: NYC | Hybrid | 3x/week in-office
*We are not currently offering fully remote if you are based in the NYC area.

What You'll Do

• Create and maintain sales enablement materials: pitch decks, competitive battlecards, one-pagers, demo guides, and objection handlers.

• Deliver regular training sessions to sales team on product positioning, competitive differentiation, and demos.

• Consume customer facing calls to gather both qualitative and quantitative insights that inform our positioning.

• Own competitive intelligence: track competitors, maintain battlecards, and provide market insights.

• Define and refine enterprise positioning, messaging, and use case narratives.

• Partner with content, design, and product team to own website positioning, product launches, and customer-facing content.

Requirements

• 5-7 years of product marketing experience in B2B SaaS or enterprise software

• Ability to translate patterns into AI tasks to stay ahead in an ever-changing environment

• Proven track record creating sales enablement materials that sales teams actually find useful

• Experience training and presenting to sales teams

• Strong understanding of enterprise buyer personas and complex buying processes

• Experience with competitive intelligence and market analysis

• Self-starter who can build processes from scratch and work autonomously

• Comfortable in fast-paced, high-growth environments

Benefits for full-time US employees:

💝 Wellbeing: Medical, dental, vision, and life & disability insurance
🧸 Family support: Paid parental leave when life's biggest moments happen
🏠 Setup: Home office stipend so your workspace doesn't suck
🖥️ Remote support: Phone and internet reimbursement
📚 Growth: L&D budget for courses, conferences, and whatever makes you sharper
🏖️ Time off: Flexible PTO — take what you need, we trust you
🌱 Financial wellness: 401(k)
🤝 Connection: Team offsites and a crew that genuinely likes each other

Scrunch is an equal opportunity employer. We welcome people of all backgrounds, experiences, perspectives, and identities. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.