Product Marketing Manager - I&E

Wolfspeed is looking for a Regional Marketing Engineer for CHK who will be responsible for product marketing and technical marketing of our Industrial & Energy silicon carbide (SiC) power portfolio. The portfolio covers everything from 1Ω bare die all the way up to 1500A 3.3 kV Power Modules. The position focuses on promoting existing and new products with existing and future customers and working with the internal technical and operations organizations in conjunction with inside and outside sales to eliminate technical barriers and accelerate products to market.

General Position Description

This position requires a candidate with the creativity, vision, and detail to breakdown and match customer requirements with internal technical capabilities and find new and innovative ways to solve problems. The right candidate could have a significant impact in driving new and existing products into the market. The position interacts directly with our power customers and internal team, operations personnel, R&D, and commercial sales to deliver the right products to the right customer at the right time.

Position Responsibilities

• Understand key markets for the region and generate technical collateral to help translate product specifications to customer wants and needs
• Lead technical presentations with customers and sales on technical issues related to the products and applications
• Champion customer requirements, identify gaps, and accelerate commercialization of SiC products for the region
• Awareness of market trends and directions from Voice of the Customer and publication review
• Be an expert on competitors’ capabilities and product positioning in the market while understanding the end market uses and requirements
• Work with sales and the product team on product specifications for special business opportunities
• Interface with R&D, NPI engineering, Production/Operations, and Quality to ensure customer requirements are met and exceeded
• Work with the Product Management team on wew product roadmap understanding and initial product definition
• Generation and distribution of sales tools, application notes and/or technical guidelines
• Field and customer training; establish ongoing methodology and processes
• Understand cost models to support product pricing strategies

Position Requirements

• Degree in Electrical Engineering, or similar technical degree
• 7-10 years of semiconductor product management, product marketing and/or applications engineering
• Good general knowledge of both the sales and semiconductor product manufacturing processes
• Proven ability to influence cross-functional teams without formal authority
• Strong verbal, written, and presentation communications skills to a broad audience of influences
• Willingness to travel, including internationally as necessary
• Self-motivated with strong drive to achieve business objectives
• Ability to blend the technical and commercial to deliver a balanced approach to problems
• Strong analytical skills and experience

Highly preferred skills and certifications:

• Master’s Degree in Electrical Engineering, or similar technical degree
• Knowledge of wide bandgap semiconductors
• System level power electronics knowledge
• Experience supporting customers, direct sales and distribution sales partners
• Experience with new product launch and new business development
• Understanding and implementation of multiple marketing tools and approaches
• Understanding of basic semiconductor device technology and assembly