Help shape the future of education with Khan Academy. We are a nonprofit education technology organization with a mission of providing a free, world-class education for anyone, anywhere. Today, over 10 million learners, teachers, and parents around the world use Khan Academy each month. But we believe this is just the tip of the iceberg!
Teachers are critical users and recommenders of Khan Academy products. In fact, almost half of all students who use Khan Academy on an active basis are doing so because of their teacher. In this role, you will develop deep insights on teacher needs, attitudes, and behaviors, and translate those insights into product and marketing strategies. The end goal is for teachers to use Khan Academy as a regular supplement to their classroom instruction.
Responsibilities:
- Lead team to develop deep customer insights and market understanding (segmentation and targeting) to uncover teacher attitudes and behaviors
- Lead team to turn customer insights into an actionable go-to-market strategy inclusive of:
- Customer backed positioning and messaging delivered across the end-to-end experience (marketing and product)
- Multi-channel awareness, acquisition and retention campaigns: search, display, social, content, partners, PR, email
- Partner closely with product leaders (product managers, designers, and developers) to deliver new, delightful cross-product integration experiences to optimize conversion, active use and ongoing use
- Responsible for reaching teacher goals, actively analyzing data to tell performance story, and identifying insights for improvement
- Beyond your role, be a leader and key contributor to the broader Marketing organization and Teacher x-functional team
Qualifications:
Marketing:
- Strong strategic thinker with experience developing and executing go-to-market strategies
- Passion for delighting customers and using customer insights to improve end-to-end experiences. Proven ability to create seamless GTM campaigns that drive through the product experience
- Experience creating and executing high-impact multi-channel marketing campaigns across digital and offline channels (advertising, web, social, email, in-product, etc.)
- Exceptional understanding of marketing fundamentals to drive growth (positioning, messaging, segmentation, retention, digital channels, conversion funnels, LTV, CAC, A/B testing, brand)
- 8+ years of experience leading marketing strategy development and cross-functional execution
- 2+ years of experience in software marketing
Leadership:
- Demonstrated leadership in a cross-functional environment
- Evidence of outstanding performance and ability to learn quickly
- Comfort working in a fast-paced, unstructured environment
- Ability to develop a strategy & secure cross-functional support
- Collaborative problem-solver who builds enduring partnerships internally and externally
- Effectively influences across teams and across all levels (up to executives) to mobilize cross-team initiatives
- Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers
- Bias for action and experience with rapid testing and optimization
- Solid analytical skills & business acumen
- Outstanding communication skills and ability to quickly synthesize information, structure a concise, clear presentation of findings, and articulate recommendations to an executive audience
- High energy & positive mindset attitude; willingness to roll up sleeves & get stuff done
- BA/BS required, MBA preferred
