Product Marketing Manager

Who We Are

At Verkada, we’re rethinking what it means to be physically safe. Designed with simplicity in mind, we currently offer five product lines (video security cameras, access control, environmental sensors, alarms and visitor management), which provide seamless visibility through an integrated secure cloud-based software platform. Over 12,000+ organizations worldwide trust Verkada as their physical security layer for easier management, frictionless scalability and cutting-edge innovation. But this is just the beginning. We envision a world in which security systems feel as seamless and modern as the organizations they protect and our enterprise solution becomes a model for not just business security, but public security as well.

Overview

As the Product Marketing Manager for one of our product verticals (security cameras, access control, environmental sensors, etc.), you will be responsible for setting the go-to-market strategy for integrating new technologies and features into Verkada’s broader marketing and sales efforts. This role is highly cross-functional and will work closely with key stakeholders across the product, engineering, sales, and marketing organizations. 

In addition to project managing new products to market, you will also be integral in developing the collateral needed to support these launches and develop new ways for teams across Verkada to reach and communicate with existing and prospective customers.

Responsibilities

• Develop product positioning and competitively differentiated messaging for a product based on user research, market insights, and product knowledge.
• Partner with the product management team to set a go-to-market strategy within each product vertical, including targeted markets, pricing and packaging, product rollout and marketing strategy.
• Bring new products to market by taking the lead of launches - planning, creating/managing deliverables, timelines and more to ensure maximum revenue impact by product line.
• Work closely with brand, creative and demand-gen teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc).
• Partner with channel and sales enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates.
• Become a product subject matter expert, evangelist and cross-functional leader who unites marketing, sales, customer success, and product teams to drive business results.

Requirements

• 2+ years of product marketing (or similar) experience.
• Experience working cross-functionally with teams including product, engineering, sales, creative, and marketing.
• Ability to help drive creative and content efforts across the marketing organization. 
• Strong ability to write for various audiences, including technical content.
• Bachelor's required, Master's is a plus, but not required.

US Perks & Benefits

- Generous company paid medical, dental & vision insurance coverage 

- Unlimited paid time off & 11 companywide paid holidays 

- Wellness allowance 

- Commuter benefits 

- Healthy lunches and dinners provided daily 

- Paid parental leave policy & fertility benefits  

Verkada is an equal opportunity employer. We strive to be a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is support for members and allies of our internal communities like Women at Verkada, Pride at Verkada, Multicultural at Verkada and Parents at Verkada.