Project Manager (New Product Launch Lead)

Job Title: Project Manager (New Product Lead - Supplements) 
Reporting To: 

We are looking for a Project Manager to own and manage the launch process for

new supplement products across our sales channels, including Amazon, other marketplaces,

and direct-to-consumer channels.

This person will be responsible for building and maintaining the launch calendar, coordinating

cross-functional launch tasks, ensuring marketplace listings are completed on time, tracking

launch performance, and continuously improving the company’s launch process.

The ideal candidate is highly organized, detail-oriented, comfortable working across

departments, and able to keep multiple product launches moving on schedule.

Key Responsibilities

Launch Planning & Scheduling

● Own and maintain the company’s new product launch calendar.

● Work with leadership, product development, operations, marketing, creative,

compliance, and marketplace teams to define launch timelines.

● Identify critical launch milestones, dependencies, risks, and deadlines.

● Ensure each launch has a clear owner, timeline, checklist, and status.

Marketplace Listing Coordination

● Ensure marketplace listings are completed accurately and on time.

● Coordinate required listing assets, including product titles, bullet points, descriptions,

images, A+ content, backend keywords, pricing, variation setup, and compliance

documentation.

● Track listing readiness across Amazon and other relevant sales channels.

● Work with internal and external teams to resolve listing blockers before launch.

Launch Execution

● Manage the launch process from planning through go-live.

● Ensure products launch on time and in accordance with the approved launch plan.

● Coordinate inventory availability, FBA setup, warehouse readiness, DTC setup, product

page readiness, and marketing activation.

● Monitor launch-day execution and quickly escalate issues that could delay or weaken

the launch.

Performance Tracking & Reporting

● Track post-launch performance against defined goals.

● Monitor metrics such as sales, conversion rate, traffic, ranking, reviews, advertising

performance, inventory status, and marketplace listing health.

● Prepare launch performance summaries for leadership.

● Identify what worked, what did not, and what should be adjusted for future launches.

Process Ownership & Improvement

● Own the company’s new product launch process.

● Build, document, and refine launch checklists, timelines, templates, and workflows.

● Conduct post-launch reviews and capture lessons learned.

● Improve launch efficiency, accountability, and cross-functional visibility over time.

Cross-Functional Coordination

● Serve as the central point of contact for all new product launches.

● Keep stakeholders aligned on launch status, blockers, deadlines, and next steps.

● Drive accountability across departments without needing direct authority over every

contributor.

● Ensure leadership has clear visibility into upcoming launches and launch readiness.

Qualifications

Required

● 3+ years of experience in product launches, project management, ecommerce

operations, marketplace management, or a similar role.

● 3+ years of experience as a product manager for an Amazon first brand

● Strong project management skills with the ability to manage multiple launches at once.

● Experience working with Amazon, ecommerce, or marketplace product listings.

● Strong attention to detail and ability to follow through on deadlines.

● Ability to coordinate across multiple teams and external partners.

● Comfortable using project management tools, spreadsheets, and reporting dashboards.

● Strong written and verbal communication skills.

Preferred

● Experience in the supplement, CPG, health and wellness, or regulated consumer

products industry.

● Familiarity with Amazon Seller Central or Vendor Central.

● Understanding of Amazon listing requirements, variation structures, FBA readiness, and

launch advertising.

● Experience working with creative, compliance, supply chain, and marketing teams.

● Experience building launch processes, SOPs, or operational workflows.

Key Skills

● Project management

● Launch calendar management

● Amazon marketplace coordination

● Ecommerce operations

● Cross-functional communication

● Process improvement

● Performance tracking

● Problem solving

● Detail management

● Accountability management