Research & Insights Manager (m/f/d) – Product & Market Focus

Do you want to go beyond analyzing data and actually drive business impact?

As a Research & Insights Manager at Stepstone, you combine labor market research, product intelligence, and commercial thinking to directly influence product positioning, go-to-market strategies, and sales effectiveness. You turn complex data into clear recommendations, compelling narratives, and measurable outcomes.

• Analyze labor market, product, and competitive data to identify trends and differentiation potential
• Translate insights into clear recommendations for product and go-to-market decisions
• Build data-driven narratives around value proposition, ICPs, and positioning
• Provide proof points for campaigns, launches, and messaging
• Create sales-ready insights, pitch materials, and benchmarks to strengthen conversion
• Turn research into thought leadership, content, and demand-generating formats
• Develop dashboards and reporting frameworks to enable stakeholders
• Ensure insights are accessible, actionable, and widely adopted across teams

• Degree in Business, Economics, Statistics, Data Science, Marketing or a comparable field with a strong analytical focus
• Experience in Product Marketing, Strategy, or Lifecycle Marketing
• Fluent in German and English, both written and spoken
• Strong understanding of subscription-based B2B business models and digital product-driven organizations
• Solid background in market or labor market research, including quantitative methods, trend analysis and segmentation
• Experience with Qualtrics (or similar)
• Proficiency in BI and data analysis tools is a plus
• Strong interest in and curiosity about AI tools and their practical applications
• Hands-on experience with at least one AI assistant or LLM-based tool (e.g. Claude, ChatGPT, Gemini)
• Ability to translate complex data into clear insights, compelling narratives and decision-ready outputs
• Strong commercial mindset with a focus on revenue impact, product adoption and positioning
• Confident in making clear, data-backed recommendations and enabling stakeholders through your insights

As a community, it is important to us that you feel comfortable not only at work and with us, but also outside of it. Because your job should enrich your life. That is why we offer you the following benefits among others:

• 30 days of vacation + 1 local holiday + 2 extra days for Christmas and New Year
• Hybrid working model
• Company pension scheme
• Company life insurance
• Volunteer days
• Job bike
• In-house gym
• In-house barista
• Discounted Urban Sports Club membership
• Discounted parking, job ticket or Deutschlandticket
• And you can bring your dog to the office!