Marketing Lead Hiring Trends

How demand for Marketing Lead roles at startups is changing, measured as a share of all startup job postings so it reflects hiring rather than how many startups we track.

Share of startup postings
0.13%
Last 12 months
Change in share
+32.9%
From 0.10% the 12 months before
Startups hiring
167
Established startups, last 12 months

Demand over time

Marketing Lead jobs made up 0.13% of startup job postings in the last 12 months, up from 0.10% in the 12 months before.

167 established startups hired for the role, up 0.6% from 166.

Marketing Lead share of startup job postings

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Per quarter since Q1 2017.
Show the data
Quarter Share of postings
Q1 2017 0.08%
Q2 2017 0.09%
Q3 2017 0.05%
Q4 2017 0.09%
Q1 2018 0.07%
Q2 2018 0.09%
Q3 2018 0.10%
Q4 2018 0.09%
Q1 2019 0.09%
Q2 2019 0.09%
Q3 2019 0.10%
Q4 2019 0.08%
Q1 2020 0.06%
Q2 2020 0.11%
Q3 2020 0.07%
Q4 2020 0.11%
Q1 2021 0.09%
Q2 2021 0.10%
Q3 2021 0.09%
Q4 2021 0.09%
Q1 2022 0.11%
Q2 2022 0.12%
Q3 2022 0.08%
Q4 2022 0.09%
Q1 2023 0.07%
Q2 2023 0.08%
Q3 2023 0.08%
Q4 2023 0.09%
Q1 2024 0.06%
Q2 2024 0.08%
Q3 2024 0.09%
Q4 2024 0.10%
Q1 2025 0.08%
Q2 2025 0.09%
Q3 2025 0.12%
Q4 2025 0.12%
Q1 2026 0.14%
Q2 2026 0.14%
Q3 2026 0.12%

Where Marketing Lead jobs are

56.5% of Marketing Lead postings in the last 12 months were in the United States.

There, the role made up 0.15% of all startup postings.

Top countries, last 12 months

Country Share of Marketing Lead postings Share of the country's postings
United States 56.5% 0.15%
United Kingdom 7.3% 0.15%
Germany 1.6% 0.04%

Methodology

  • Trends come from job postings on startup.jobs, sourced from startups' career pages and jobs posted directly by employers. Employers our vetting rejected or couldn't confirm as startups are left out.
  • We keep adding startups, so posting counts grow even when hiring doesn't. Every trend is therefore a share of all startup postings in the same period, which stays comparable as coverage grows.
  • Broad catch-all titles such as Manager or Specialist are left out of role rankings.
  • Quarterly shares start in 2017 and cover complete quarters. Changes compare the last 12 full months with the 12 before.

You are welcome to cite these figures with a link: Source: Startup Jobs, startup.jobs/roles/marketing-lead/trends

For salaries, remote work, and AI hiring, see the startup hiring statistics.

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