SEM/Inbound Marketing Executive

PurpleRain is a distributed product startup with 100+ team members spread across the globe, working on web products comprising SaaS, Security, Digital Marketing, Analytics and Cloud Computing. 

Sure, there are perks, but the real reason people are proud to work at PurpleRain is that each person knows their opinion is respected. If you want to accelerate your career, work on projects you're passionate about and have just as much of a life outside the office as inside—you're exactly what we're looking for.

The SEM/Inbound Marketing Executive will execute and manage all online marketing activities (SEO / SEM / PPC / Google Ad-words / Social Media marketing / Content marketing / Email marketing etc.) including campaign management, keywords targeting, optimization based on data-driven strategies, etc.

Key Responsibilities:

• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Create and Manage all digital marketing campaigns
• Create all types of customer touchpoints like landing pages, and lead generation content
• Create product content, case studies, product videos, website copy, blog posts, forum responses to articulate the benefits of our products across the globe.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
• Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Strong analytical skills and experience generating SEM reports

Requirements:

• Proven SEM experience managing PPC campaigns.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• Should be a motivated self-starter interested in working on fast-paced projects.
• Excellent written and verbal communication skills
• Should be able to work under pressure whilst adhering to timelines

Opportunities for Growth

PurpleRain grew 250%+ over the past 3 years and merit-based promotional opportunities are abundant for new family members (employees) who meet or exceed position performance metrics.

Location

 Indiranagar, Bangalore 

Compensation

Upto 4.0 lakh/annum based on experience.

We value our people...

We recognize and reward ingenious work. We all have real lives, and respect work lifestyle balance. We all have a voice that is heard throughout the company. We always make time for fun and have one of the most unique, employee-led cultures out there. Interested? Let’s get started!