Gousto
Gousto

Senior Campaign Manager (6 Month FTC)

TLDR

Own end-to-end Refer-a-Friend CRM campaigns, build A/B testing roadmaps, and optimise acquisition across email, push, SMS, and in-app messaging.

Based in our London office on a hybrid basis, this role reports directly to the Growth Lead within our Growth team. The Growth team is focused on growing Gousto’s reach, engaging food lovers across the country, and driving customer acquisition and engagement through effective campaign strategies.

As Senior Campaign Manager on a 6-month fixed-term contract, you will own the end-to-end delivery of customer relationship marketing campaigns supporting our Refer-a-Friend acquisition and Food Marketing Go-To-Market activities. This is an exciting opportunity to collaborate cross-functionally across Product, Brand, Food, and Creative teams while driving continuous campaign optimisation to align with commercial priorities.

Contract Type: 6-Month Fixed Term Contract
Location: Shepherd's Bush, London
 

Core Responsibilities

  • Owning the end-to-end planning, briefing, quality assurance, and delivery of Refer-a-Friend CRM campaigns
  • Developing and coordinating an A/B testing roadmap to improve acquisition performance
  • Monitoring campaign performance, analysing results, and recommending data-informed improvements
  • Coordinating promotional campaign delivery, ensuring campaigns launch accurately and on schedule
  • Representing Growth within cross-functional Go-To-Market planning meetings
  • Producing creative briefs for CRM channels including email, push, SMS, in-app messaging, and content cards
  • Managing stakeholder review and approval processes across Growth, Brand, Food, and Creative teams
  • Acting as the primary contact for external CRM execution agencies, ensuring campaigns meet agreed standards
  • Maintaining campaign calendars, timelines, and project workflows
  • Building collaborative relationships across internal teams to ensure successful campaign execution

Who You Are:

  • Experience delivering multi-channel CRM or lifecycle marketing campaigns
  • Knowledge of campaign management across email, push, SMS, and in-app messaging
  • Ability to manage multiple campaigns and competing priorities simultaneously
  • Strong stakeholder management and communication skills
  • Experience working with external agencies or marketing partners
  • Strong project management and organisational skills
  • Comfortable analysing campaign performance and using data to inform decisions
  • High attention to detail with robust quality assurance processes
  • Experience using marketing automation or ESP platforms (Braze desirable)
  • Experience using project management tools such as Trello or similar

Benefits

Remote-Friendly

Based in our London office on a hybrid basis

Gousto is an online platform that simplifies home cooking by delivering pre-measured ingredients for hand-picked recipes directly to customers' doors. Targeting busy families and individuals seeking convenient meal solutions, Gousto stands out by offering a diverse range of recipes that allow users to bypass the supermarket and enjoy the satisfaction of cooking delicious meals at home.

Founded
Founded 2012
Employees
500+ employees
Industry
Food Products
Total raised
$680M raised
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