Senior Content and Communications Manager

Yapily is on a mission to enable innovative companies to create better and fairer financial services for everyone through the power of open banking.

Join us on our journey, and help us build the future of finance 🚀

We’re looking for a Senior Content and Communications Manager to report to the Head of Marketing and look after Yapily’s owned and earned channels, including our website, SEO, social channels, and PR efforts. You’ll be responsible for raising brand awareness, building trust, and creating demand by attracting and delighting a loyal following through multimedia content and campaigns that ✂ cut through ✂

Requirements

Your responsibilities:

• Set and execute a content and comms strategy that amplifies Yapily’s key messages, including blogs, webpages, resources, case studies, social media, and proactive PR
• Track and report on KPIs like website traffic, SEO, organic acquisition, search visibility, and engagement metrics, and take an iterative approach to content creation and promotion
• Own and evangelise Yapily’s Tone of Voice and brand architecture
• Work closely with Demand Generation to produce content that creates demand, delivering the right content, to the right contacts, on the right channel at the right time
• Generate announcements, media coverage and thought leadership opportunities with a focus on thought leadership
• Collaborate with internal spokespeople and subject matter experts to raise Yapily’s profile as an innovative player in open banking
• Work with product and sales to launch new features/products, and deliver effective sales enablement material

You are:

• A passionate and creative writer who’s confident marketing to a B2B audience. While you may work with some freelancers, you should expect to hold the pen and draft a steady stream of high-quality content across channels.
• Multi-faceted, with 3-5 years of experience combining SEO best practices with an editorial mindset to deliver top-notch, multi-channel content strategies.
• A content marketer that likes to roll up their sleeves and not only write but produce engaging content using design and/or video to bring concepts to life with a bias for moving and executing fast.
• Data-driven, with experience tracking and reporting on KPIs using tools like Google Analytics, SEMRush and Salesforce.
• Curious, with a genuine interest in fintech/open banking.
• Motivated by the pace of start-ups and the scale of the challenge.
• Well-organized, independent, and scrappy.

Benefits

We’re a dynamic, mission-driven bunch that values diversity, learning and development, and transparency. Here’s what that looks like in terms of benefits:

• £60-70K depending on experience
• 25 days holiday (UK)
• Stock options
• Private healthcare
• Pension with employer contribution
• Career trajectory: we hire Yapsters to grow them within the business
• Flexible working options (open to discussions on work location, flexible and part-time hours)
• A £265 contribution to remote desk setup
• Employee Assistance Programme
• Benefits Hub for lots of discounts to assist with the cost of living
• While we do support hybrid and flexible working arrangements, we’ve made our office a great place to work. (Literally…we’re officially considered a Great Place to Work and were named one of the Best Workplaces in Tech 2022.) When you come to our centrally located office near Old Street, you’ll find a fully stocked kitchen and great collaborative spaces. Plus, we’re dog friendly!
• Whether it’s for Carnival, Halloween, or just a knees-up, our monthly socials are a great way to let your hair down and connect with your colleagues
• There are plenty of wonderful communities to join for every taste - exercise, reading food, music, and many more. We’ve got it covered.
• When you grow, we grow. That's why we encourage and support all of our employees and give every Yapster a Learning and Development budget