Senior Content Marketing Manager
TLDR
Own a content calendar spanning SEO, AEO, thought leadership, and digital assets to drive new sales pipeline and ARR contribution.
Role Details: Full Time | Remote | Hiring Immediately
Hiring Manager: Amanda Korporaal, Director of Marketing
Purpose: This role’s purpose is to generate high-quality content that converts Applause’s audience, resulting in at least $2m in new sales pipeline and $900,000 in ARR contribution from content channels.
Job Description: The Sr. Content Marketing Manager will own all content initiatives, including ads, short- and long-form copy (blogs, ebooks, infographics, etc.), thought leadership presentations, SEO and AEO strategy, and more. This person will work closely with the Director of Marketing to define and execute our content marketing strategy.
Responsibilities:
- Own the content calendar from beginning to end, including quarterly editorial planning
- Plan, organize, execute, and publish content at a rapid pace to support all company initiatives
- Work with our creative team to execute best-in-class digital assets (videos, case studies, ebooks, etc.) for use in demand generation campaigns, sales enablement, and event strategies
- Conduct primary and secondary research and synthesize data into compelling content deliverables
- Define and execute Applause’s thought leadership strategy
- Be the driving force behind audience personas, research, and topic selection
- When needed, cultivate an on-demand team of freelancers & agencies, manage all relationships and deadlines
Requirements
- 5+ years of experience in content marketing for a US-based B2B SaaS or Home Services company
- Incredible content writing & editing chops, with a multi-disciplinary skillset in writing, video, and design
- Ability to adapt and find creative solutions to unforeseen challenges
- Strong work ethic and discipline
- Effective in a remote setup with a stable 50+ Mbps internet connection.
Benefits
Benefits: 100% remote w/ no office mandate | Earned PTO | 20 official company holidays | Health care | Life insurance | Amazing colleagues | Energetic culture that is positive and celebrates together | Inspiring mission & software product | Ability to grow your career in a fast-growing tech startup
Applause is a SaaS start-up founded by experienced entrepreneurs and backed by the best VCs in Silicon Slopes. We’re focused on helping companies supercharge their team’s performance so they can win more lifelong customers. Learn more about our company and culture here:
Benefits
Health Insurance
Health care
Career growth opportunities
Ability to grow your career in a fast-growing tech startup
Paid Time Off
20 official company holidays
Remote-Friendly
100% remote w/ no office mandate
Applause builds a SaaS platform designed to enhance team performance for businesses. Our focus is on providing companies with the tools they need to drive customer loyalty and achieve sustained growth.