Senior Creative Strategist

Greenlight is a family technology company on a mission to help families raise financially smart kids and navigate life together. Its suite of products — including the Greenlight app, debit card, Safe Family GPS trackers, and Family Hub — brings together financial tools, safety features, and everyday family management in one connected experience. Designed for busy families who want convenience without compromise, Greenlight continues to innovate alongside the evolving needs of modern life. Today, more than 6.5 million family members trust Greenlight to stay in sync.

At Greenlight, we're here to make the day-to-day easier and futures brighter, so families can spend less time managing life, and more time living it. That's why we get out of bed every morning.

We are looking for a Senior Creative Strategist to lead the thinking behind our creative. This person will own the strategic point of view that shapes every brief, turning internal data and cultural signals into a clear creative direction our editors and creators can run with. You'll be the person in the room asking "why this, why now, why does it matter to our audience".

This is a strategy focused role. We need someone who can look at performance data, platform trends, and audience behavior, and translate that into sharp, actionable briefs.

Your day-to-day:

Write creative briefs autonomously, grounding every recommendation in internal performance data and emerging online/cultural trends

Develop a clear strategic rationale for each brief: what we're making, who it's for, why it will work, and how we'll know

Accurately assess and analyze performance data (content, campaign, and platform level) to identify what's working, what's not, and why

Translate analysis into forward looking recommendations

Partner closely with editors to prioritize and champion strong visual strategy, giving clear feedback rooted in strategic intent

Help ensure the "why" behind a creative choice is understood, not just the "what"

Identify and help source content from creators, evaluating fit against brand and campaign strategy

Work directly with creators to ensure output aligns with the brief and Greenlight's voice

Partner with the internal brand team on asset exchange and alignment, ensuring creative stays consistent with broader brand strategy

Act as a strategic connective tissue between data, brand, editorial, and creator relationships

What you’ll bring to the team:

5+ years of experience in creative strategy, content strategy, or a related role, ideally with exposure to both data analysis and creative production

A track record of writing briefs that lead to creative work, not just documentation of requests

Strong analytical skills; comfortable in data/analytics tools and confident drawing conclusions from them

A sharp eye for visual strategy and the ability to give editors direction that improves the work

Experience sourcing or managing creator relationships/content

Excellent collaborator able to work across brand, editorial, and creative teams and keep everyone aligned to the same strategy

Strong written communication; briefs need to be clear, persuasive, and easy to act on

Self starter who can work autonomously and drive briefs from insight to output with minimal oversight

Nice to have:

Experience in fintech, family finance, or consumer subscription products

Familiarity with short form/social content trends and platform specific creative strategy

Experience working with creator/influencer networks at scale

Work perks at Greenlight:

Medical, dental, vision, and HSA match 

Paid life insurance, AD&D, and disability benefits 

Traditional 401k with company match

Unlimited PTO 

Paid company holidays and pop-up bonus holidays 

Professional development stipends

Mental health resources  

1:1 financial planners

Fertility healthcare

100% paid parental and caregiving leave, plus cleaning service and meals during your leave

Flexible WFH, both remote and in-office opportunities

Fully stocked kitchen, catered lunches, and occasional in-office happy hours

Employee resource groups

Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.

The estimated base pay range for this position in (NY, CA, WA): $75,000 -115,000

The estimated base pay range for this position in (CO): $75,000 -100,000

Who we are:

It takes a talented team to aim for a mission like ours. We're looking for people who ask "is it bold enough?" People who bring their real selves to the table and push the people around them to do the same. We win by never hesitating to jump in, offer a hand, or share the credit, because we know we're stronger together than apart. And through all of it, the mission stays the thing we measure ourselves against: are we doing right by the families counting on us? If that sounds like your kind of team, we'd love for you to apply. 

Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.

Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email accomodations@greenlight.me.