Senior Digital Marketing Manager
TLDR
Lead end-to-end digital marketing strategy and prospect journey optimization for an AI-powered personal banking product, driving market penetration and demand generation.
About Us
Do you want to market a product that is called ‘indispensable’ by customers and one that has already generated over $50M in ROI for them in just under 12 months?
We do not want to remain a ‘hidden gem’ and are striving to build a well known global brand - your efforts will ensure we do just that.
We take a lot of pride in having built a world-class product and continue to do so in a cutting edge field like Natural Language Understanding and want to take it to the entire Financial Services Landscape.
Today, interface.ai provides an out-of-the-box AI Assistant that acts as a “Personal Bank Teller” to help customers 24x7 through every step of the journey from a prospect to a customer. It is used by several financial institutions (FIs) across 5 countries spanning millions of conversations. Our customers have already witnessed over $50M+ ROI in just under 12 months.
Our vision is to put an AI-powered Personal Banking Assistant in everyone's pocket that not only helps with day-to-day banking needs but also helps with financial education to help each individual achieve financial wellness.
As a Senior Digital Marketing Manager you will be expected to :
- Develop digital marketing strategies to increase market penetration and demand generation
- Identify opportunities and implement approaches to scale digital marketing programs across target markets
- Own the entire digital journey of a prospect
- Set up the digital marketing engine to gain insights from the entire prospect journey
- Be data-driven and continuously evolve the digital marketing set up
You can be a great fit if you satisfy the following criteria :
- Extremely self-motivated
- Ability to learn quickly and get things done
- Growth Mindset (read this if you don't know what it means - link)
- Emotional Maturity (read this if you don't know what it means - link)
- Passionate about the possibilities at the intersection of AI + Banking
- Worked in a startup of 5 to 30 employees
- A keen eye for research and data and believe in data-driven decision making
- Total experience of 8+ years in running B2B Digital Marketing programs along with 3+ years of experience in marketing PaaS, SaaS, AI/Machine learning enterprise products strongly preferred
- A very hands-on Digital Marketer with a great understanding of the entire digital marketing journey
- An expert in Email Marketing, Automation, Performance Marketing, Marketing Analytics & relevant Marketing tools
- Result-oriented with proven ability to influence multiple stakeholders
- Good written and verbal communications skills
- Strong analytical skills
- Your profile will be fast-tracked If you have experience in targeting C-suite of Financial Institutions in North America