Senior Director - Entertainment Pricing, Planning, Supply and Ad Products, Digital
TLDR
Drive end-to-end monetization for digital entertainment ads through pricing, programmatic partnerships, new ad formats, and scalable solutions.
* Job Summary
To Leads end-to-end monetization strategy and product innovation for Digital Entertainment Ads, driving revenue growth through optimized pricing, supply architecture, programmatic partnerships, and scalable ad solutions from ideation to market launch.
* Key Responsibilities
- Device roadmap for Ad offering for advertisers and keep JHS ads ahead of the curve
- Lead a high performing team of ICs to drive Ad tech/product initiatives across various stakeholder team
- Drive high impact ad product launches (e.g. new ad formats, targeting, ad experiences) Work with cross functional stakeholders (sales, Product, ad ops, BI)
- Coordinate across engineering, product, and business teams to manage dependencies and ensure timely execution and clear roadblocks for the team
- Partner with sales teams to sell packaged propositions, custom solutions, strategic deals and resolve teething tech issues
- Regularly communicate program updates, decisions, and risks to leadership concisely and visually
- Coordinate pilot launches, A/B testing, feedback loops, and scale rollout.
* Skills & Attributes for success
- 10-12 years of experience in digital media, adtech, programmatic, or product / revenue / monetization roles.
- People Management experience of managing high performing teams
- Hands on experience driving one or more of: ad product development, pricing & packaging, programmatic monetization, yield management, new ad formats.
- Deep understanding of the advertising ecosystem (DSPs, SSPs, exchanges, header bidding, private marketplaces, targeting).
- Experience collaborating with cross-functional stakeholders (sales, product, engineering, Ad ops).
- Ability to think commercially and translate product levers into revenue impact.
- Excellent communication skills and ability to influence stakeholders.
- High ownership mindset, ability to operate in ambiguity, structured thinking.
* Preferred Education & Experience
A Bachelor's/master’s degree with a minimum of 10-12 years of experience.
People Management and Experience in Product/Strategy/Program roles in OTT/Media/AdTech is a must.
JioStar is a global media and entertainment company that transforms how audiences experience entertainment and sports through its expansive television network and innovative streaming service. With a reach of over 750 million viewers weekly, JioStar is igniting aspirations across diverse audiences worldwide.