Senior Influencer Marketing Manager (gn) - Italy
TLDR
Lead influencer partnerships and data-driven campaigns to engage target audiences, collaborating across content and marketing teams to optimize performance and scale brand impact.
Start: Immediately | Level: Senior | Location: IT, remote | Type: Full time (40h/week)
Join our team as a Senior Influencer Marketing Manager (m/w/d) and play a crucial role in building relationships with social media influencers, developing creative campaigns, and driving engagement with our target audience.
As a key member of our marketing team, you will work closely with content creators, collaborate with cross-functional teams, and monitor campaign performance to optimize future strategies.
Your Responsibilities
- Identify, contact, and build relationships with social media influencers who align with our brand values and vision.
- Develop and execute creative influencer marketing campaigns that resonate with our target audience and generate attention.
- Collaborate with our content and marketing teams to create engaging, shareable content in collaboration with influencers.
- Monitor campaign performance and analyze key metrics to optimize future strategies.
- Organize influencer events, including shootings and video shoots, for our social media channels.
- Stay up-to-date with industry trends, emerging platforms, and best practices in influencer marketing.
Your Qualifications
- Previous experience in influencer marketing or social media management within the fitness or nutrition industry in Italy.
- Confident personality with excellent communication and relationship-building skills.
- Creative thinking and ability to develop engaging campaigns.
- Strong analytical skills to monitor campaign performance and derive actionable insights.
- Proficiency in social media platforms and content creation tools.
- Fluency in English and Italian.
Benefits
Being part of our team means working in a high-performance company with a shared passion for our products and our collective mission. You can expect a diverse culture, strong team cohesion, continuous opportunities for professional growth and taking ownership, as well as an exciting daily blend of lifestyle and job. TQG offers positions in Hamburg, Elmshorn, Nützen, and in Amsterdam and London, both in hybrid and remote setups.
About Us
The Quality Group (TQG), boasting an annual turnover exceeding 500 million euros, stands as the premier enterprise in Germany for sports nutrition, dietary supplements, and reduced-sugar products. Located in Hamburg-Altona, our company has been under the joint ownership of its founders and CVC, Europe's leading private equity investor, since 2020.
TQG operates an exceptional digital Direct-to-Consumer & Social Commerce business model, inclusive of in-house production, logistics, and technology. This model encompasses the following brands: "ESN," deeply rooted in the fitness and gym community, holds the title of Germany's market leader in sports nutrition, encompassing protein powders, protein bars, and sport supplements. "More Nutrition" facilitates a healthier lifestyle without compromise. Both brands are deeply ingrained in their respective communities, with the shared goal of enriching the lives of their members and customers while helping them achieve their personal aspirations.
That's who we are – The Quality Group – nice to meet you! Now, it's your turn!
Benefits
Learning Budget
continuous opportunities for professional growth
Taking ownership
Hybrid and remote work options
hybrid and remote setups
The Quality Group GmbH is poised at the forefront of the sports nutrition industry in Germany, combining the expertise of its leading brands, ESN and More Nutrition. By focusing on innovative dietary supplements and reduced-sugar products, the company leverages a unique direct-to-consumer model that integrates production, logistics, and technology, all aimed at helping individuals achieve their health and fitness goals.