Senior Insights Analyst/ Audience Development

We’re looking for a Senior Insight Analyst/Audience Development to join NowThis within Vox Media. As a member of the Insights team at NowThis, you will be responsible for audience development practices that help the brand grow its reach, audience, and distributed revenue through both organic and paid strategies. You will also be involved in measuring editorial success and communicating actionable insights to our stakeholders in the newsroom, including but not limited to the Social Media team, Written & Newsletter team, and Social Video team. This role will report to the Director, Analytics. 

WHO WE ARE

Vox Media’s Revenue organization handles advertising and marketing partnerships with brands and agencies, as well as lines of business in consumer revenue and commerce across the organization.

Vox Media is the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about what’s now, what’s next, and what’s possible.

As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships.

WHAT YOU’LL DO

• Develop and execute paid social strategy to support NowThis’ audience growth across multiple platforms, including Facebook, Instagram, TikTok, YouTube, website, and newsletter
• Collaborate with cross-functional stakeholders to develop, execute, and measure new initiatives and experiments on editorial products
• Communicate platform best practices with the editorial teams and identify opportunities for audience growth through editorial strategy
• Respond to ad hoc insights requests and questions from stakeholders across the organization

WHO YOU ARE

If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We would love to have a chat and see if you could be a great addition to our team. We’ve hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers.

• 2-4 years related experience in media, social media, or advertising companies.
• Strong communication skills (both written and verbal)
• Experience developing and managing successful paid social media campaigns, including Facebook ads manager, Google ads manager, or TikTok ads manager.
• Experience with at least one of the following analytics or listening tools: Google Analytics, Crowdtangle, Chartbeat, Tubular, or platform analytics (YouTube, Facebook, Twitter, Snapchat, Instagram, TikTok, etc.)
• Experience in process, aggregating, analyzing, and visualization data using Excel/Google Sheets or other tools
• Strong intellectual curiosity, analytical mindset, and problem-solving skills
• A solid understanding of The NowThis brand and mission
• Ability to meet tight deadlines and work in a fast-paced environment
• Bachelor’s degree (preferably in Journalism, Communications, Marketing, or related fields) or equivalent work experience

WHERE YOU’LL WORK

This job is remote. We’re dedicated to the health and wellbeing of all of our employees, and when we reopen, will require everyone who works from one of our offices to be fully-vaccinated against COVID-19. Employees with approved religious or medical exemptions may be subject to additional safety requirements, such as submitting to regular COVID-19 testing and/or wearing a face covering in our offices.

WHY VOX MEDIA?

WHAT WE OFFER

This is a permanent, full-time position. This job is benefits-eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits here.

OUR DEI+ COMMITMENT

Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves and create their best work. We recognize that great stories, platforms, products and services come from people with all manner of backgrounds and experiences. We recognize that our commitments require ongoing work and sustained attention, as well as adaptation to new insights and best practices. We keep our diversity data public for the sake of accountability, transparency and communication. Learn more about our values here, and our approach to corporate citizenship here. 

Vox Media is an Equal Opportunity Employer and qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People & Culture team (recruitment@voxmedia.com).

WHAT COMES NEXT

Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @voxmedia.com email addresses, never via text message. Read more about how our recruiting team operates, and how to protect yourself from recruitment fraud, here.