Senior Marketing Analyst

• Predict campaign effectiveness and marketing impact using LTV forecasting and simple predictive modeling techniques

• Partner closely with the Marketing team to align on business goals and optimize lead-to-revenue performance

• Leverage data to identify high-value user segments, support personalization initiatives, and improve conversion rates across the customer journey

• Design and maintain attribution frameworks that help evaluate channel performance and optimize marketing investments

• Build scalable SQL queries, data models, and analytical solutions to support decision-making

• Conduct end-to-end marketing research projects, transforming insights into actionable business recommendations

• Analyze user behavior, acquisition funnels, and campaign performance to uncover growth opportunities

• Contribute to the development of predictive analytics and machine learning initiatives within the marketing domain

• 5+ years of experience in Marketing Analytics, Business Intelligence, Data Analytics, or a related analytical role within a tech company

• Hands-on experience analyzing multi-channel marketing campaigns, including Paid Search, Paid Social, Email Marketing, and Web channels

• Ability to translate business questions into analytical frameworks and transform data insights into actionable recommendations

• Advanced SQL skills and confidence working with large-scale, distributed datasets

• Proficiency in data visualization tools such as Tableau, Looker, Power BI, or similar platforms

• Strong Python skills for statistical analysis, predictive modeling, automation, and data exploration

• Experience working with data warehouses, analytics engineering tools, and ETL/ELT frameworks (e.g., dbt)

• Proven track record of driving business improvements through data insights and analytical recommendations

• Passion for solving complex problems, conducting research, and uncovering growth opportunities through data

• Ownership mindset and ability to thrive in a fast-paced environment with high autonomy and minimal bureaucracy

• Experience working with Apache Airflow and building dbt-based workflows

• Experience using Git for version control and collaborative development

• Practical experience with cloud platforms such as AWS, GCP, or Azure

Care and support:

Comfortable working environment:

Investment in your future:

• Intro call
• Technical Interview
• Final Interview
• Reference check
• Offer