Senior Product Marketing Manager - Greater China

The Role

Wise (formerly TransferWise) was founded in 2011 with a clear mission – money without borders — so people and businesses can send, spend and get paid in any currency effortlessly, whenever, wherever.

In 2011, we launched a money transfer service enabling customers to send money around the world with the real exchange rate and without the crazy bank fees. In 2017, we launched our multi-currency account and debit card.

Now, 10 years on, over 10 million customers have trusted us to manage their money and we move over £5 billion around the world every single month.

We’re building a world-class product marketing team to own the launch and adoption of Wise products across global markets and we’re looking for a stand-out Product Marketing Manager/Senior Product Marketing Manager for Greater China to join the team in Shanghai, Hong Kong or Singapore. The level of hire depends on your experience.

The ideal candidate is an ambitious go-getter who’ll form the foundation of our Greater China team. This is our first product marketing hire focused on Greater China. There are huge opportunities to define how Wise should establish itself in Hong Kong and China – across new product and feature launches, localising content, exploring new marketing channels and more. This role is not just limited to these two markets. This person will also be responsible for driving global adoption – understanding and targeting anyone overseas who needs to transact in Hong Kong Dollars and Chinese Yuan. 

The PMM, Greater China will own the messaging, positioning and go-to-market strategy for Hong Kong and China. They’ll be embedded in the Greater China product team, working on discovery initiatives to drive growth and directly influence the product roadmap. They’ll be responsible for launching new products to customers throughout the region, and run campaigns and experiments on landing pages, owned channels and in-product to drive adoption of existing products to new and existing customers.

The PMM, Greater China will know our Hong Kong and China customers inside out and understand their needs, pain points, and use cases. They’ll test and iterate on our messaging to figure out what resonates most effectively with our key customer segments, and help marketing channel owners optimise on targeting, messaging, and segmentation. They’ll own localised messaging across owned channels for lifecycle marketing and cross-sell, to make sure all Wise customers in Hong Kong and China understand and use all our products to the best advantage for their use case. 

We’re looking for candidates with experience in the region to push boundaries, drive growth, and help us build the vision for the Greater China team. For the right person, it’s a career-defining opportunity to launch and grow some of the most exciting fintech products in Hong Kong and China, and solve challenging customer problems for people with multi-currency needs. 

Specifically, the Greater China PMM will

• Work with the Greater China product team to establish growth strategies to drive user acquisition and product adoption
• Partner with Product Manager and UX Research on discovery to influence product roadmap
• Own go-to-market for product and feature launches in Hong Kong and China
• Drive the launch of new marketing channels (e.g WeChat, Weibo) and content localisation, working closely with marketing and translation teams
• Develop value proposition and messaging frameworks, test messaging hypotheses across consumer and business products
• Responsible for running experiments on owned channels including email, push, and in-product
• Run customer insight, market research, customer segmentation and competitive analyses
• Develop creative assets, content and campaigns to help customers get the most value out of the product
• Work closely with marketing channel owners to optimise campaigns and unlock growth from customer segments
• Work with analysts to build launch forecasts and opportunity sizing for projects and campaigns
• Work closely with Product Marketing Managers in Singapore, UK, U.S., sharing experience and learning, reporting to the APAC Head of Product Marketing in Singapore

A bit about you

• Proven successful experience in a product marketing role, driving product launches and product adoption in China
• Required language skills: Fluent in English (written and spoken to native standard) and Chinese (Mandarin), Cantonese is a plus
• Successfully launched new products and features for a consumer technology company, ideally at a scale-up
• Successfully launched international brands and products in China
• Experience setting up new channels e.g WeChat, Weibo 
• Experience running hands-on customer insights (comfortable running interviews, focus groups, surveys) and market research programmes
• Experience running multi-channel tests, with proven results
• Excellent written and verbal skills, able to craft succinct, on point messaging in Mandarin and English
• Strong analytical skills, have experience with Looker / Tableau or other data analytics tools, bonus if you can write SQL
• You’re a self-starter with drive to get things done, able to build effective cross-team relationships to move projects forward 
• You’re a quality champion – you naturally obsess about the detail of every word, image and pixel of your marketing output, demonstrated by your past work
• Genuine passion and interest in contributing to our mission, we’re not looking for someone just to do the job, but to help us change the way the world moves money

Where you’ll be going

If successful, you’ll be the PMM for Greater China product team, working on one of the biggest growth market opportunities in the company. You’ll be a key part of figuring out what we should launch in Greater China and how can we 10x product adoption in the Greater China markets and have the chance to launch game-changing products. You’ll influence the positioning and branding of Wise in this region. Overall, we believe it’s an awesome opportunity to build an exciting career path in fintech in Asia. So if you’re an ambitious go-getter who wants to play an active and enthusiastic role in the future of Wise, we’d love to hear from you.

If you’re interested, send us your CV with a cover letter. We love a great cover letter. It’s your opportunity to show us your communication skills, your passion and your understanding of the Wise product. We’re people without borders — without judgement or prejudice, too. We want to work with the best people, no matter their background. So if you’re passionate about learning new things and keen to join our mission, you’ll fit right in.

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