Shopee
SEO LEAD
This job is no longer available and isn't accepting applications.
Responsibilities:
- Lead the local SEO team in Vietnam.
- Work closely with the regional SEO team and other cross-functional teams to build SEO strategy and roadmap.
- Own and manage local and regional SEO projects
- Determine and prioritize onsite audit, SEO content and link building efforts and resources to achieve given monthly KPIs including organic traffic, orders and revenue.
- Collaborate and build processes with marketing, product, commercial and other departments across the company.
- Regularly analyze and report on SEO performance including traffic, revenue, conversions, rankings - leveraging internal reporting, Google Analytics, Google Search Console and additional 3rd party reporting tools.
- Provide the best practices for redesigns, category migrations, site structure, internal linking and site taxonomies that can lead to accelerated organic traffic growth.
- Create safe link building strategies and coordinate with content, merchandising and technical teams to ensure growth in domain authority.
- Working closely with the SEO software development teams to drive initiatives.
- Work closely with PR team to ensure articles, videos and images are visible in relevant search results.
In order to succeed in the role, you should ideally have:
- 3+ years of experience in SEO (SEM as a plus)
- Highly self-motivated and proactive, can-do attitude.
- Ecommerce experience preferred
- Stay on the leading edge of search engine industry trends, algorithm updates, and the competitive landscape.
- Knowledge of SEO metrics
- Strong experience in keyword research, safe link building techniques, SEO tools (e.g. Screaming Frog. Ahrefs, SemRush, etc.)
- Strong experience in using Analytics Tools (Google Analytics, Google Search Console)
- Ability and desire to work with big-data & numbers. Strong Excel skills (SQL, Python, Power Pivot will be a big plus)
- Proven track record of business results and e-commerce revenue growth through SEO
- Outstanding project management experience
- Results-oriented mindset and ability to work independently
- Fluent English in writing and communication
No longer accepting applications