SEO/SEM Specialist - SEA Market

Responsibilities

1. Responsible for end-to-end Google SEO/SEM operation, including keyword research, on-page & off-page optimization, ad campaigns, data analysis and performance improvement.
2. Apply AI tools and AI marketing methodologies to optimize content generation, keyword research, ad targeting and landing page conversion.
3. Monitor key metrics including traffic, ranking, CTR, CPA, ROI and generate weekly/monthly optimization reports.
4. Understand local search ecosystem and user behavior; collaborate with content, product and design teams for localization.
5. Track competitor strategies and continuously iterate SEO/SEM tactics to achieve growth targets.

Requirements

1. 3+ years of hands-on SEO or SEM experience, familiar with Google Search, Google Ads, GA4, GSC and other mainstream tools.
2. Proficient in English as a working language; able to independently research and communicate in other SEA languages.
3. Experience with AI-related projects: AI content generation, AI keyword analysis, AI-driven ad optimization, data modeling, etc.
4. Experience investing or trading in US stocks, HK stocks, or cryptocurrencies.
5. Strong data sensitivity, logical analysis and execution skills; able to independently own full projects.