Social Media Coordinator

Social Media Coordinator

Location: Yonkers, NY / Remote / Hybrid (Depending on Candidate Location)
Employment Type: Full-Time
Salary: $60,000–$75,000 annually, based on experience
Reports To: Senior Social Media & Content Marketing Manager

About Bask & Lather Co.

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has grown into a nationally recognized textured-hair brand known for transformative products, authentic storytelling, and a passionate community.

We're looking for a creative, energetic, and social-savvy individual to help bring our brand to life across digital platforms.

About the Role

We're seeking a hands-on Social Media Coordinator who loves creating content, understands social trends, and knows how to turn ideas into engaging videos.

This is a content-first position. You'll regularly film, edit, and publish original content, appear on camera, participate in live social experiences, and help grow our online community.

We're looking for a creator, not just someone who schedules posts.

This position may be on-site, hybrid, or remote depending on the candidate's location and business needs. Candidates must be able to independently produce high-quality content regardless of their work arrangement.

Key Responsibilities

Content Creation & Production

• Film, edit, and produce engaging short-form videos, Reels, TikToks, product tutorials, and behind-the-scenes content.
• Regularly appear on camera, demonstrate products, and participate in or host TikTok Live and other live sessions.
• Capture content featuring products, team members, launches, events, and brand activations.
• Create graphics, captions, and platform-specific content using CapCut, Canva, Adobe, or similar tools.

Social Media Execution

• Schedule and publish content across TikTok, Instagram, Facebook, YouTube, Pinterest, and other relevant platforms.
• Support the social content calendar, campaigns, product launches, and promotions.
• Monitor trends and proactively pitch creative ideas aligned with our brand.
• Ensure all published content meets brand, quality, and accuracy standards.

Community Engagement & Creator Support

• Engage with followers through comments, messages, and social interactions.
• Identify and escalate customer concerns or sensitive conversations.
• Support creator collaborations, user-generated content, and influencer activations as needed.

Performance & Collaboration

• Track social media performance, engagement, reach, and content effectiveness.
• Use performance insights to improve future content.
• Collaborate with marketing, creative, e-commerce, and other teams to execute campaigns and meet deadlines.

Qualifications

• 2+ years of professional social media or content creation experience.
• Demonstrated ability to personally film and edit short-form video content.
• Proficiency with CapCut, Canva, Adobe Creative Suite, or similar tools.
• Strong understanding of TikTok, Instagram, and emerging social trends.
• Comfortable regularly appearing on camera and participating in live social content.
• Strong creative instincts, writing skills, attention to detail, and organizational abilities.
• Ability to work independently, manage multiple priorities, and respond positively to feedback.
• Passion for beauty, haircare, textured hair, and digital culture.
• Availability to support occasional events, shoots, or live sessions outside standard business hours.

Preferred: Experience creating content for a beauty, haircare, lifestyle, or consumer brand. Familiarity with TikTok Shop, Sprout Social, and social-commerce content is a plus.

Benefits

• Medical, dental, and vision insurance (eligible after 90 days)
• 401(k) with employer matching eligibility after one year
• 15 paid time off days and 7 company-observed holidays
• Employee product discounts and Plum Benefits
• Career growth opportunities within a rapidly expanding company

How to Apply

Please submit your résumé and a portfolio or links to short-form videos you personally filmed and edited, identifying your role in each example.

Selected candidates may be invited to complete a paid content creation exercise.

Equal Employment Opportunity

Bask & Lather Co. is an Equal Opportunity Employer committed to a workplace free from discrimination and harassment. Employment decisions are made without regard to any characteristic protected by applicable law. Reasonable accommodations are available in accordance with applicable law.