Social Media Manager (Remote)

Social strategy: Develop, own, and evolve Huckleberry's social media strategy across key platforms, including platform-level intent, content philosophy, audience development, and channel prioritization

Content system: Build and manage a content strategy grounded in business objectives—not just what's trending, but what builds lasting relevance and community with parents

Creative management: Drive the creative process, whether from briefing to others or from your own hands-on execution  

Calendar and programming: Lead social calendar development, content planning, and publishing across current and emerging platforms

Community management: Own brand voice in comments, DMs, and community spaces; build the systems and cadence to make this scalable

Measurement and reporting: Design and maintain a KPI framework and feedback loop that connects social performance to broader brand and business outcomes; present insights to stakeholders

Trend and platform intelligence: Stay ahead of the evolving social landscape, not to chase virality, but to give Huckleberry a considered, strategic point of view on where to show up and how

Cross-functional collaboration: Partner with brand, product, and growth teams to integrate social into broader campaigns and product marketing moments, while contributing to the larger brand-building efforts

5+ years of social media or brand marketing experience, with increasing ownership of strategy

A portfolio that demonstrates both creative thinking and strategic structure—you can write a sharp caption and a quarterly content brief

Deep fluency across Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, and LinkedIn, including how each platform's algorithm, culture, and content norms differ

Ability to use data to develop hypotheses, not just report backwards; you know what to measure, why it matters, and how to explain it simply

Experience in consumer, lifestyle, wellness, parenting, or family-facing brand environments