Social Media Manager
SiteWorker is a workforce management and staffing platform built for the skilled trades and construction industry. We connect licensed tradespeople — electricians, ironworkers, crane operators, and more — with contractors executing critical infrastructure and construction projects across the U.S. We move fast, communicate directly, and expect the same from our team.
SiteWorker is hiring a Social Media Manager to own our brand voice and presence across all social channels. You'll drive content strategy, production, and community engagement to build SiteWorker's reputation as the go-to workforce platform in the skilled trades space. This is a fully remote role based in Brazil or Argentina, working closely with U.S.-based leadership and business development teams.
Responsibilities
- Own and execute SiteWorker's social media strategy across LinkedIn, Instagram, Facebook, TikTok, and X
- Plan, write, and produce content calendars aligned with business development priorities and industry campaigns
- Create and edit graphics and short-form video — including TikTok-native content — that reflect SiteWorker's brand identity
- Monitor engagement, respond to comments and messages, and manage community interactions professionally
- Track performance metrics and report on content effectiveness; adjust strategy based on data
- Collaborate with BD and recruiting teams to align social content with active hiring campaigns and client wins
- Stay current on platform trends, algorithm changes, and best practices in B2B and industry-specific social marketing, including TikTok's evolving format and features
- Coordinate with leadership on messaging for company announcements, client partnerships, and industry news
Requirements
- 5+ years of professional experience in social media management, preferably in B2B, staffing, construction, or industrial sectors
- Excellent written and spoken English — required. You will communicate directly with U.S. stakeholders daily
- Proven track record managing multi-platform content calendars and growing engagement, including on TikTok
- Strong copywriting skills with the ability to adapt tone across platforms
- Working knowledge of design tools (Canva, Adobe Creative Suite, or equivalent) and short-form video editing (CapCut or equivalent)
- Familiarity with social analytics tools and reporting
- Self-directed, deadline-driven, comfortable working across time zones with a U.S.-based team
- Based in Brazil or Argentina
Preferred
- Experience in construction, skilled trades, staffing, or workforce management industries
- Background creating TikTok or short-form video content for a U.S. audience.
Site Worker is a construction staffing platform that connects credentialed skilled tradespeople with large-scale contractors, EPCs, and project owners. By establishing a robust compliance infrastructure, we ensure that every placement meets the highest standards, serving notable clients like Tesla, MasTec, and Hypower. In addition, we support workforce development through our in-house nonprofit, D.O.W.E., which acts as a federally-engaged apprenticeship intermediary.