Social Media Marketing

PurpleRain is a distributed product startup with 100+ team members spread across the globe, working on web products comprising SaaS, Security, Digital Marketing, Analytics and Cloud Computing. 

Sure, there are perks, but the real reason people are proud to work at PurpleRain is that each person knows their opinion is respected. If you want to accelerate your career, work on projects you're passionate about and have just as much of a life outside the office as inside—you're exactly what we're looking for.

Key Responsibilities:

• Manage social media marketing campaigns and day-to-day activities including:
• • Develop relevant content topics to reach the company’s target customers.
  • Create, curate, and manage all published content
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Conduct online advocacy and open a stream for cross-promotions.
• Design, create and manage promotions and Social ad campaigns.
• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate the ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
• Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
• Monitor and Analyze trends in social media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to the management.
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Manages copywriters and other content creators, by overseeing their work and offering guidance or direction
• Maintain the brand tone of voice, ensuring all content is engaging, supporting the goal of acquiring new customers, while exciting and engaging existing customers
• Proactively respond to customer queries and comments on social channels and email
• Thinking up ideas to grow social media following and increase engagement
• Work with other departments to develop social media time-lines coinciding with new product releases, ad campaigns, or other brand messages
• Work with different teams and agencies to develop marketing materials
• Monitor and develop reports on competitor activity within social media spaces.

 Requirements

• Proven working experience in social media marketing or as a digital media specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Knowledge of online marketing and a good understanding of major marketing channels
• Positive attitude, detail and customer oriented  with good multitasking and organizational ability
• Fluency in English

Opportunities for Growth

PurpleRain grew 250%+ over the past 3 years and merit-based promotional opportunities are abundant for new family members (employees) who meet or exceed position performance metrics.

Location

 Indiranagar, Bangalore 

Compensation

Upto 4 lakh/annum based on experience.

 We value our people...

We recognize and reward ingenious work. We all have real lives, and respect work lifestyle balance. We all have a voice that is heard throughout the company. We always make time for fun and have one of the most unique, employee-led cultures out there. Interested? Let’s get started!