Social Media Specialist

Who we are: Mama Money is a growth-stage fintech on a mission to improve the financial lives of migrants and underserved communities across Africa and beyond. What started in 2015 as a cross-border payments service has grown into a multi-product financial platform. We give people the tools to send, save, and manage money — on their own terms, at a socially fair price. Mama HQ is in beautiful Cape Town, South Africa. We're 154 people strong (and counting), representing 19 countries across Africa, Asia, the UK, and Europe. From remittances to a growing range of financial products, everything we build is in service of people who deserve better. Our culture reflects that same commitment. We look after our team the way we want them to look after our customers. "Just be lekker!" means we trust our talented, diverse people to do what's right and make it happen — simply and with heart. We've earned a few accolades, built lasting partnerships, and grown our reach in ways we're proud of. We've had good times and tough times, but our focus has never shifted. People over profit, always. Mama Money is a mission-driven fintech company focused on making cross-border money transfers safe, affordable, and accessible, as well as banking and other services. As a Social Media Specialist at Mama Money, you will play a key role in the day-to-day execution and growth of our social media presence across multiple platforms. As our Social Media Specialist, you will:

• Take full ownership of the day-to-day management, scheduling, publishing, and optimisation of Mama Money’s social media channels across Facebook, Instagram, TikTok, WhatsApp and LinkedIn

• Independently manage and maintain a structured content calendar, ensuring consistent, high-quality, and timely execution across all platforms.

• Build, manage, and grow an influencer network across South Africa and key diaspora markets, including sourcing creators, managing relationships, and overseeing campaign execution.

• Own the coordination and execution of social media competitions, promotions, and incentive-based campaigns, including planning, administration, and performance tracking.

• Contribute to the planning and execution of integrated social media campaigns linked to product launches, marketing initiatives, and community engagement strategies.

• Own social media reporting, tracking, and performance analysis, including engagement, reach, growth, and conversion impact (app installs, customer acquisition, and campaign ROI).

• Translate performance insights into actionable recommendations to continuously improve content, campaigns, and overall social media strategy.

Experience & qualifications:

• 3+ years’ experience in social media marketing &  management, or content coordination, ideally within fintech, financial services, remittances, or fast-paced digital environments.

• Proven ability to independently own and manage social media channels, content calendars, and campaign execution across multiple platforms.

• Strong experience working across Meta Business Suite, TikTok, Instagram, WhatsApp and LinkedIn.

• Demonstrated experience in influencer marketing, community growth, and campaign execution.

• Confident using digital tools such as ChatGPT, scheduling platforms, analytics tools, and influencer management platforms.

• The ability to manage influencers and ambassadors, ensuring content is delivered on time, and that we communicate clearly with them on time.

• Solid understanding of social media analytics and performance reporting, with the ability to turn insights into strategic improvements.

• Strong organisational skills with the ability to manage multiple projects, campaigns, and deadlines in a fast-paced environment.

• High level of ownership, initiative, and entrepreneurial thinking with the ability to work independently and drive ideas from concept to execution.

• Passion for purpose-driven work, financial inclusion, and creating impact in underserved communities.

Why Mama?

At Mama Money, we build products that help people do more with their money, from sending money home to saving, to accessing money in ways that feel safe & simple. The work we do matters because it helps real people in real ways every day.

We care about making life easier for our customers. We’re not afraid to give things a go, and we take ownership of what we do. We keep learning, support each other, and stay focused on what matters most.

If you’re looking for meaningful work and a team that cares about what they’re building, Mama Money could be the right place for you.

Mama’s values:

Making it easier for customers

Give it a go

Just own it