Sr. Manager Data Science - Marketing Product

THIS IS BLUE APRON

Chefs around the world wear blue aprons when learning to cook, and for us it has become a symbol of lifelong learning.  Our highly motivated group of food enthusiasts are inspired to work on complex business problems with creativity and passion, always looking to learn something new. We take preparation seriously, embrace a spirit of excellence, and put in the extra effort in everything we do.  We are thrilled to be part of our customers’ lives, cooking and creating experiences in their home kitchens.

WHO'S IN THE KITCHEN

Blue Apron's Analytics team develops critical metrics and actionable insights on our rapidly expanding customer base and the broader meal kit marketplace. This team also powers business decisions around complex supply chain and logistical challenges.

The Senior Manager, Data Science- Marketing & Product leads the development and execution of fact-based reporting, analysis and analytical models used to enhance decision making across the company. S/he supports the organization with insights to produce improved results and impact. The team is looking for a unique combination of skills: strong business acumen with a history of using data to solve business problems, deep analytical and data science skills, strategic and technical mindset, and an ability to drive and own business relationships.

WHAT'S ON THE MENU

The Senior Manager, Data Science - Marketing & Product will drive efforts to iteratively improve Blue Apron's acquisition, growth, engagement, retention and product strategies. This will include efforts to size risk and opportunity, diligently test new marketing engagement and loyalty strategies, understand and improve customer retention and churn, create tools and dashboards for business partners, and work directly with senior management to implement new strategies. They will also work closely with our marketplace team to understand and drive adoption of KPI's necessary to improve demand, conversion and Average Order Value.

Candidates will be motivated self-starters who are comfortable navigating large datasets, building and/or interpreting predictive models, partnering with technical teams building digital products, coordinating with internal and external non-technical partners and understanding customer demand signals. They will be intimately familiar with survey and A/B testing methodology and interpretation. They will be comfortable presenting findings through both verbal and written formats. Candidates will feel confident in their abilities to influence decision making at the highest levels, understand requirements in working with cross functional teams, and be confident in presenting to individuals of all levels throughout the company.

Key responsibilities include:

• Lead a team of data analysts for improving Blue Apron's testing environment while supporting an aggressive marketing roadmap
• Identify, prioritize, structure, and analyze ad hoc analyses about the business's demand, customers, marketing efficacy, and product operations to answer questions and integrate insights into the forecasting process
• Provide customer profiling, segmentation analysis, conversion funnels and drop-off analysis, and engagement analysis.
• Define key KPIs and measurement plan to monitor ROI and performance of product & marketing initiatives

NECESSARY INGREDIENTS

• Strong analytical, organizational, decision making, and presentation skills with experience communicating on an executive level
• 7+ years of hands-on experience working with very large datasets, including statistical analyses, data visualization, data mining, and data cleansing/transformation
• +2 years of people management experience, leading high performing teams
• A deep understanding of A/B testing methodologies, forecasting, digital marketing, Go-to-Market strategies, CRM's, and marketing attribution
• Experience with Google Analytics or any other MarTech tools
• Advanced Data manipulation skills in SQL. Python/R skills are plus
• Advanced Data visualization skills in Tableau or Looker
• Ability to thrive in an unstructured, fast-moving, and constantly evolving environment

Blue Apron provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, marital status or veteran status. In addition to federal law requirements, Blue Apron complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.