Sr. Vice President, Marketing

WE ARE

We are Black Rifle Coffee Company, a veteran-owned company serving premium coffee to people who love America. We have a passion for coffee, the veteran community, dogs, the outdoors... in short, if it makes our country awesome, then we love it. Our customers always come first, because without them we would have nothing. They have our eternal gratitude for that. We sell awesome coffee and make goofy videos, but the beating heart of Black Rifle Coffee is really in giving back — it's about serving those who serve us. That means supporting the military, veteran, and first responder communities in the ways we know best. As far as the folks who work here, we value integrity, innovation, radical transparency, a crazy good work ethic, and a deep love for our country and each other.

The SVP of Marketing is responsible for developing and executing marketing initiatives to further the long-term growth and revenue goals of BRCC. The position oversees all leaders managing aspects of paid media, email, ad tech, retail marketing, and influencer marketing as well as research and data initiatives related to marketing and growth.

Leadership & Functional Responsibilities

• Collaborate with CMO, CEO, and leadership across the organization to identify business objectives and develop paid media programs that align with the long-term business goals, including brand positioning, lead generation, customer acquisition, customer retention, and revenue growth 
• Work with other teams within the organization including eCommerce, IT, database, and CRM teams facilitate integration with marketing programs ○ Maintain awareness of industry trends and lead continued experimentation, cultivating BRCC’s standing as an innovative brand and advertiser 
• Collaborate with internal and external resources to design market research programs for customer segmentation, market intelligence, and audience targeting ○ Lead continued planning and experimentation among new platforms, audiences, and revenue tactics 
• Leverage Omni channel marketing platforms to include social media, paid media, influencers, email/SMS, and retail to increase overall eCommerce sales and brand awareness that is consistently in line with BRCC branding
• Lead the company’s paid media division, overseeing the media budget, infrastructure, staffing, and partnerships required to develop and maintain a sophisticated cross-channel marketing operation 
• Oversee the strategy and execution for all advertising channels including digital, email, podcast, radio, TV, and out of home 
• Lead the internal paid media staff, overseeing team organization, recruitment, and management 
• Develop and maintain the company’s ecosystem of ad tech platforms and agency partnerships related to media planning, buying, targeting, reporting, and measurement. 
• Set and monitor performance goals across all advertising initiatives and establish reporting processes to communicate metrics throughout the organization. 
• Collaborate with content and production teams to evolve and optimize a data-driven process for developing and distributing ad creative 
• Work closely with analytics teams to assess customer behavior and leverage insight to design marketing programs that maximize customer value
• Delivery of paid media performance in support of annual revenue goals, including profitable ROAS, at scale 
• Expansion of media into new channels in pursuit of new audiences and customer growth 
• Ensure the accurate, actionable, and timely paid media analytics reporting to executive, marketing, and paid media teams 
• Assist with the development of in-house media capabilities including staffing and ad-tech build-out 
• Effectively manage team members and partners under the VP’s supervision, providing guidance, and growth in their roles and their optimization of the campaigns under management to deliver revenue growth at optimal ROAS levels.

Education & Skill Requirements

• Experience in working in an agency working with tier one brands (preferably in the CPG sector) and providing C-level executives with strategic paid media consultancy
• Proven track record of exceeding goals and driving revenue growth; evidence of consistently making good decisions through a combination of analysis, experience, and judgment
• Ability to lead and motivate an ambitious team of media professionals across all levels.
• Ability to think strategically, anticipate future trends, and potential pitfalls, and problem solve
• Strong written and verbal communication and presentation skills.
• 15+ years of management, project management, and campaign management experience.
• Strong capabilities with the use of database and dashboard applications such as Google Analytics, Facebook Insights, Ad Espresso, etc.
• In-depth knowledge of retail marketing initiatives with franchise operations and marketing through CPG partners. 
• Experience in managing and utilizing an email marketing platform of over 500,000 email subscribers
• Experience in managing Omni channel paid advertising budgets tracking CPC/CPA/CPM/ROAS KPIs and metrics. 
• Ability to create and articulate a vision and inspire a team.
• A passion for leading and mentoring a team. 
• Entrepreneurial in spirit with the ability to work in a flat, yet fast-moving environment. 
• Robust strategic and analytical skills
• Must have strong interpersonal / presentation skills to deal with and communicate effectively with all stakeholders. 
• Strong critical thinking and problem-solving skills

YOUR BENEFITS

*Please note that only Full Time, W2 Employees are eligible for Black Rifle Coffee Benefits

• Comprehensive medical, dental & vision package

• 401k with company match

• Company-paid life insurance + supplemental options

• Short and Long-Term disability options/coverage

• Extensive EAP program with legal coverage

• Pro-deal discounts with corporate partners in outdoor equipment, clothing, etc.

• American values-based culture built on freedom, integrity, accountability, respect, love, and commitment to serve those who have served.

BRCC is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, sex, race, color, religion, national origin, genetics, disability, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. All selected candidates will be required to submit to a pre-employment background check.