Staff Technical Program Manager, Marketing Technology
TLDR
Own end-to-end MarTech initiatives, debug attribution and tracking across platforms, and use AI-enabled workflows to build reliable marketing systems.
Program & Technical Ownership
Lead end-to-end delivery of marketing technology initiatives across mobile, web, attribution, analytics, and data systems
Translate marketing and business needs into clear implementation plans, technical requirements, workflows, and rollout plans
Partner with Marketing, Product, Engineering, Analytics, and vendor teams to keep complex MarTech work moving
Drive prioritization, execution tracking, QA coordination, launch readiness, and stakeholder communication
Help make MarTech projects easier to scope, easier to ship, and easier to support after launch
Perform troubleshooting and evaluate outcomes post launch to ensure correctness of implementation
Tracking, Attribution & Measurement
Support and troubleshoot mobile and web attribution implementations across platforms like AppsFlyer, Meta, Google Ads, TikTok, and other marketing vendors
Investigate issues across SDK implementations, server-to-server integrations, event pipelines, deep linking, consent flows, conversion discrepancies, and attribution gaps
Validate tracking implementations across iOS, Android, web, and backend systems
Partner with Analytics and Data teams to improve measurement quality, governance, and consistency
Help ensure marketing and analytics teams can trust the data they use to make decisions
MarTech Operations & AI-Enabled Workflows
Support and improve marketing technology infrastructure across client-side tracking, server-side tagging, APIs, vendor integrations, campaign tracking frameworks, and operational tooling
Build documentation, implementation standards, QA checklists, and troubleshooting playbooks that make the ecosystem easier to operate
Use AI tools and automation to improve investigation workflows, reduce manual operational overhead, and speed up technical troubleshooting
Help identify opportunities for better monitoring, internal tooling, and more resilient MarTech operations
Make marketing technology systems more scalable, observable, and reliable over time
You have 5+ years of experience in marketing technology, technical program management, marketing operations, analytics engineering, solutions engineering, or a related technical role
You understand mobile and web attribution systems and know how tracking implementations can break across platforms
You have hands-on experience with tools like AppsFlyer, Google Tag Manager, Meta, Google Ads, TikTok, Adjust, Branch, or similar marketing and measurement platforms
You can work directly with engineers, read technical implementation details, and investigate issues independently
You are comfortable debugging tracking, attribution, and measurement problems across multiple systems
You can turn ambiguous business needs into clear requirements, execution plans, and operational workflows
You are organized enough to drive complex cross-functional programs, but technical enough to know when the details matter
You are comfortable operating in fast-moving environments where priorities shift and systems are not always perfectly documented
You are curious about how AI and automation can make technical operations faster, smarter, and more repeatable
Experience with server-side tagging, SQL, APIs, mobile app event instrumentation, deep linking, MMP integrations, or marketing data pipelines
Familiarity with AI tooling, internal automation, or AI-assisted investigation workflows
Experience supporting large-scale paid marketing ecosystems
Exposure to cloud infrastructure, data warehouses, event-driven architectures, or observability tools
Experience working with dating, subscription, mobile app, or performance marketing businesses
#LI- LH1
Our Values- Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
- Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
- Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
- Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect all of us to do the same.
- Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
- Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.
Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:
Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being
Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
Unplug – Generous PTO and 14 paid holidays so you can unplug
Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
Company Gatherings – We host company events where our employees get to know each other and build a sense of connection and belonging!
We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period.
If you require a reasonable accommodation to participate in the hiring process — such as during pre-employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage.
#MG
Benefits
Equity Compensation
100% employer match on 401k contributions up to 10% (cap at $10,000)
Learning Budget
Annual training allowance for professional development
Company events and team-building activities
We host company events where our employees get to know each other and build a sense of connection and belonging!
Paid Parental Leave
20 weeks of 100% paid parental leave
Paid Time Off
Generous PTO and 14 paid holidays so you can unplug
Remote-Friendly
ERG membership opportunities and events so you feel connected and empowered in your work
Stock Options
an employee stock purchase program to help you feel supported in your financial security
Wellness Stipend
Medical, mental health, and wellness benefits to support your overall health and well-being
Match Group builds a diverse portfolio of dating apps, including industry leaders like Tinder, Hinge, and OkCupid, focused on fostering meaningful human connections. With a user base spanning the globe, Match Group delivers innovative technology solutions tailored to help people find love and build relationships in a safe and supportive environment. Their unique approach combines cutting-edge technology with a deep understanding of human interactions, making them a key player in the online dating space.
- Founded
- Founded 2009
- Employees
- 500+ employees
- Industry
- computer software
- Funding stage
- Public
- Stock ticker
- Publicly traded (MTCH)
- Total raised
- $700M raised